Just when you think you have figured out how best to leverage search engine optimization (SEO) to effectively promote your business and website, Google changes things up. Last month, marketers began to notice changes in Google’s algorithms but no one expected anyone at Google to comment on these changes. And then, uncharacteristically, they did.

Google tells us that changes have been made to its primary algorithm which measures quality content. These changes are related to how often content is shared across social media channels, as well as the amount of time visitors spend on a website. The following article spells out these changes in more detail: http://searchenginewatch.com/sew/how-to/2409919/has-google-turned-up-social-signals-as-a-ranking-factor

Change can be frightening, especially when your business and livelihood are on the line. While there is no reason to panic, the changes Google has put in place are an important reminder of why it is crucial to have a solid SEO strategy in place. A strategy that is focused not only on sustaining your current SEO ranking but on increasing it, as well. Your SEO strategy also should ensure that you avoid penalties that lead to poor rankings. http://www.entrepreneur.com/article/246371?ctp=BizDev&src=Syndication&msc=FoxNews

We’ve known for quite some time that mobile websites are vital to a company’s success. With more and more people accessing the internet from their mobile devices, companies without mobile apps are seriously lagging behind the competition. And with new changes to the Google algorithm, a mobile friendly website is more important than ever. http://searchenginewatch.com/sew/how-to/2402354/mobile-optimization-and-the-google-algorithm-change-7-steps-to-stay-friendly

Running a successful business can take up a great deal of your time and energy. When you have the added pressure of keeping up with SEO changes, producing quality content, and constantly updating your social media sites, you may be wondering how you can possibly do it all. At GoLeads, we’re here to help. We can provide you with the guidance and support you need to make sure that your business takes advantage of the changes in SEO, including its emphasis on mobile apps and social media. All while leaving you free to concentrate on your core business.

If your business doesn’t participate in social media marketing, it’s missing out on numerous opportunities traditional marketing cannot produce. Thinking about starting online marketing might be daunting, but when done correctly and with a plan, social media marketing is a cost-effective, simple way to grow your business. It will increase your sales leads, grow your brand recognition and provide excellent opportunities for clear customer-based communication. Social media marketing should be started today, if it isn’t already happening.Use these tips to start your social media marketing:
Define your Goals: Your online marketing should help grow your business and increase brand awareness. It should:

  • Build authority
  • Provide direct connection between customer and your company
  • Educate and inform customers
  • Gain inbound links
  • Generate leads & drive sales
  • Improve customer service
  • Learn more about your target audience
  • Monitor brand reputation
  • Reach new channels of customers
Develop a Plan: Use a social media marketing plan to provide more sales leads, grow your business and maintain what you’ve already got. Your plan should include a:

  • Schedule
  • Ways to build Relationships
  • Plans to stay the Course
  • Ways to measure the Results
  • Enough flexibility to make the Right Tweaks
Determine the Methods: With so many different methods for social media marketing, determine your target audience, figure out where they will most likely see you, and focus on a few online mediums rather than all of them at once. A few popular places to grow your business online include:

  • Your quality Web site
  • Your company Blog
  • Twitter
  • Facebook
  • LinkedIn
  • Pinterest
  • Google +
Create and Maintain a Schedule: Create a schedule of what you’ll post, when you’ll post and when you’ll respond to others comments and posts.
Ways you can Measure Social Media Marketing Success: With so many different methods for social media marketing, determine your target audience, figure out where they will most likely see you, and focus on a few online mediums rather than all of them at once. A few popular places to grow your business online include:

When customers search the Web, does your company appear on the first page? It should! A solid SEO service puts you “front and center.” Knowledgeable companies use smart SEO marketing and SEO optimization so their clients get more daily website visitors. More site visitors translate to more sales opportunities!

An online, digital presence is necessary to stay in the game, and you should want to win! The way people look for your business, services or products has changed. Nobody uses the phone book anymore; they rely on the Internet and smart phones to direct them to the best business. And by best business, we really mean most popular, which is where good SEO services come to play.

Aggressive SEO marketing reaches every corner of the globe without ever leaving the office.

Use a reputable company to reduce your overall marketing spend and improve your ROI. Quality SEO services match consumers’ needs with your business. Get in front of every demographic, each potential prospect, and all curious consumers. Reduce your marketing costs per lead as you grow your overall lead volume. Solid SEO places you EVERYWHERE on the Web. You’ll be seen by curious consumers and anyone else who uses the Internet.

You have multiple ways of selling your products. A common one is telemarketing. Whether you’re working on insurance leads, new business owner leads or new homeowner leads, telemarketing is a tool used to get information to potential clients, start a dialogue with new leads and close the deal with interested parties. You may be utilizing telemarketing frequently, but using these 5 tips will improve the experience.

  1. Remember you place the call. Use good manners. When you dial up an insurance lead or new homeowner, ask if they have a few minutes to talk. There’s nothing worse than dealing with a sales person who assumes you have nothing else going on. If your target is busy, ask her for a better time to call back. Give her some control and she’ll likely reciprocate good manners.
  2. Teach your telemarketing team to talk like they are NOT reading from a script. Business owners need to understand their customers are not robots, nor are their sales teams. They shouldn’t sound automated or scripted. Conversation should ebb and flow. Though telemarketing scripts are sometimes necessary, teach your sales team to ask questions, listen and note the responses, establish a dialogue with their lead and know enough about the product to go off script when necessary. Business owners should give telemarketing staff constant up-training, reference tools and on-going development opportunities to ensure they are confident and capable of going off script when necessary.
  3. With insurance leads, female business owner leads or any other leads you call on, remember to utilize your best sales executive when a big opportunity presents itself on the call. Your experienced sales executive knows how to close the sale. Use this as teaching time for newer employees. Have a newer sales executive shadow your best sales executive to learn how to nurture leads without being to promotional, reach out to warm leads to build/maintain relationships and close on sales without being rude, too aggressive or presumptuous.
  4. When telemarketing, never get off a call without asking for referrals, up-selling and asking if there’s anything else you can do for your prospect. If you don’t ask, you’ll never know. By accepting the single sale and not requesting referrals, you’re leaving money on the table with each phone call. Business owners should monitor their telemarketers to ensure each call contains requests for referrals, up-selling and offers to do more.
  5. Listen to your customer. If they buy from you, you likely sold them “yourself” and not your product. Consumers buy from people they enjoy, trust and respect. Telemarketers will close more deals if they listen to the customer and sell them what they need and want rather than pushing the item that’s for sale. Turn the call into a “How can I help you” instead of a “Here is my product and this is why it is so good.”

Using insurance leads, private home leads or any other leads list guarantees you have numbers to call, but if you don’t have well-trained, competent telemarketers, your success ratio won’t be where you need it. Follow these tips to ensure good, solid leads lead to good, solid telemarketing sales.