How Business Owners Can Save Time on Social Media

If you own your own business, a strong social media presence is a must. Too often, however, small business owners find themselves spending so much time managing their social media sites, they begin to wonder if it is really worth the effort.

Social media has become complex. Each social platform has more features and the learning curve is steeper. There are hundreds of ways to use social media for business, but not all of those ways will work for every business.

• Target and master a couple of platforms, rather than dabbling in many. Social media has become complex. Each social platform has more features and the learning curve is steeper.
• Focus on the platforms your customers spend the most time on or that fit your industry. The 80/20 rule applies here. By focusing on just two or three, you use your time efficiently and you’ll have a bigger impact on the platforms because you can learn more about how to use them.
• Measure results – but only those that count. Pick a few metrics that directly impact your business. For example, track which types of posts get the most click-throughs to your product pages or lead capture form. When deciding which metrics to track, ask yourself: how does this benefit my business?
• Schedule posts, set up brand alerts, and continue to try out new approaches.
• Consider outsourcing social media management.

At GoLeads, we help businesses manage their social media sites every day. This allows our clients to concentrate on their core businesses while we make sure their business has an active and engaging presence on social media.

While many business owners are leery of handing off their social media management, it is important to remember that they still have ultimate control. The key is to pick an experienced firm that will be able to quickly get up to speed on your business and will require the least amount of hand-holding.