The Key to Using Social Media for B2B

The Key to Using Social Media for B2B. When many people think of social media, they think of funny cat videos, connecting with long-lost high school friends and sharing family photos. In light of this fact, it is easy to understand why many in the B2B world wonder how they can use social media to communicate with their customers and prospects.

The truth is, social media is an incredible tool for B2B marketers. The key is to know how to communicate your specific message via social media. What follows are some handy tips to help you do that:

Tip #1: Remember that content really is king. No matter what you are posting on social media make sure it is of value. Specifically, it needs to connect, educate and inspire your B2B customers and prospects.

Tip #2: Let your brand’s personality shine through. B2B posts aren’t usually littered with viral videos or funny memes but they still need to convey the personality of your brand so that people are able to get to know you better.

Tip #3: Ditch the sales pitch. Avoid overtly selling your products or services and instead educate visitors on issues that are relevant to your industry. Doing this allows you to be seen as a thought leader and builds trust in your brand.

Tip #4: Spread the good news. While you don’t want to blatantly promote your business, neither do you want to neglect significant company milestones. Therefore, don’t shy away from announcing industry awards your company has received or significant product launches.

Tip #5: Communicate your message in a variety of ways. Use tactics like videos, blogs and infographics to maintain interest.

Tip #6: Take surveys and hold contests. These types of posts are historically very popular with social media followers and are more likely to be liked and shared. This leads to more attention for your brand.

Tip #7: Get Interactive. Always encourage customer feedback and respond to feedback in a timely manner.

Tip #8: Keep your ear to the ground. Don’t forget to monitor the social media sites of your competitors. This is a great way to find out what others in your industry are talking about and helps you keep tabs on the competition.

Social media is—and will continue to be—a driving force in the marketing world. Therefore, whether you are marketing to businesses or consumers, you must use it to your advantage.

How to Make 2017 the Best Year Ever for Your Business

How to Make 2017 the Best Year Ever for Your Business. Is your business as successful as you would like it to be? If you are like most business owners, chances are the answer to that question is no. That’s because even if your business is doing exceptionally well, it could always be doing better.

So how can you ensure that your business will be better off in 2017 than it was in 2016? The best way is to sit down and ask yourself some important questions. What do I want my business to look like in a year? What are the important areas I need to focus on? Are there areas that I am neglecting?

Next, you need to make a concrete plan. For example, if you want to connect with more prospects, you can make a commitment to connect with a potential new customer every day. You can achieve this by attending more networking events or becoming more active on social media.

Perhaps you want to decrease the amount of time you spend cold calling. To accomplish this you will have to increase the number of customers who call you by stepping up your email marketing efforts or driving more customers to your website. Speaking of your website, is it working as hard as it should be for your business? If it isn’t, make this the year that you commit to investing the time and resources necessary to make sure it is doing the most it can to grow your business.

Whatever goals you set for your business, it is essential that you begin work on those goals today. Not tomorrow, not next week, not next quarter.

Finally, keep this in mind: the most successful people, whether CEOs, athletes or small business owners, have one thing in common. They show up every single day and do what needs to be done. They do this no matter how they are feeling. They do it on days when they are feeling unmotivated and they do it on days when they would rather focus on something else. However, no matter how they are feeling, they push forward and get the job done.

No matter what 2017 brings, the good news is that you have the power to make it your best year ever!

Help Customers Avoid the Holiday-Shopping Blues

Help Customers Avoid the Holiday-Shopping Blues. The holidays are billed as the most wonderful time of the year. However, many last-minute holiday shoppers may beg to differ.

If you own a business and are looking to attract shoppers short on time and gift ideas, we’ve got some simple hints to allow you to do just that. Here are some ideas on how to attract harried shoppers and help everyone get back into the holiday spirit:

1. Keep it simple. The one thing last-minute shoppers really want is more time. If you own a brick and mortar store, display gifts at the front of the store and separate them according to recipient. For example, you could have a display of gifts for teachers, gifts for kids, gifts for the person who has everything. The idea is to get people in and out as quickly as possible. If you have a website, its homepage should be set up in a similar fashion.

2. Maximize mobile. Where do most shoppers turn for ideas on what to buy? Their smartphones. Make sure your website is mobile-friendly and uses keywords that are popular with Google right now, including “cool gifts” and “best gifts.” It also is important that your listing on local search directories has your holiday shopping hours listed.

3. Remember that communication is key. Since shoppers are on their smartphones a lot this time of year, sending emails and texts with special coupons or one-day sales promotions are a great way to get customers in the door.

4. Consider social media giveaways. Contests always boost social media engagement, especially this time of year. Ask followers to post their favorite holiday cookie recipe or a picture of their ugliest holiday sweater. At a certain time each day pick a winner and award that winner a coupon or free gift card from your store.

5. Don’t forget the gift cards. Fifty percent of shoppers say they will buy gift cards for presents. Sweeten the pot by having cute packaging for those gift cards or offer a discount when multiple gift cards are purchased.

The holidays should be a time to concentrate on family and friends, not to worry about getting everything crossed off a massive to-do list. When you make the season more pleasant for stressed out, last-minute shoppers, chances are these same shoppers will become loyal customers all year round!

Marketing a Small Business? Don’t Play the Imitation Game!

Marketing a Small Business? Don’t Play the Imitation Game! Your mother was right. You shouldn’t try to be something you’re not. This is an important lesson for small businesses, as well.
Many small businesses believe that in order to be successful, they need to do things like much bigger companies. However, the companies they try to emulate usually have much deeper pockets.

When it comes to successfully marketing your small business the key is to accentuate the fact that you are a small business. By capitalizing on this fact you will be much more successful than if you try to be something you are not!

What follows are five ways to make the most of your status as a small business!

  1. Dive into direct mail. With more and more big companies using email marketing, consumers’ regular mailboxes aren’t as crowded as in the past. This means your direct mail campaign will stand out more. Further, research shows that direct mail has a higher response rate than email marketing. Combine your direct mail with email marketing and your response rate will increase even more.
  2. Implement a customer loyalty program. Customer loyalty programs are easy to set up and are a great way to track and reward your customers. Further, since retaining current customers is more cost effective than finding new ones, these programs pay off in more ways than one.
  3. Purchase Facebook ads. Facebook allows you to target your ads to reach an audience based on a variety of demographics, including age, gender, interests or geographic location. These ads are a cost-effective way to get your small business in front of those most likely to do business with you.
  4. Engage the media. Establish a relationship with your local media outlets so that when reporters are looking to do a story on holiday shopping, for example, they turn to you. You also can send a press release to media outlets to announce new product launches or other events that the public may be interested in.
  5. Engage in complementary advertising. Joint promotional campaigns allow you to partner with another business to boost sales for both of you. For instance, if you own a pet boarding business you could partner with a local pet shop and each of your businesses could give away coupons for the other’s products or services. The possibilities are endless and by adding another business to your marketing mix your reach can be dramatically increased!

Instead of trying to compete with national companies that have resources you can’t match, take advantage of your status as a home-grown and local business. After all, this is something much bigger companies will never be able to do as well as you!

Five Holiday Gifts that Show Clients You Really Care

Five Holiday Gifts that Show Clients You Really Care. The holidays are just around the corner and if you are like most business owners, you are scrambling for ideas on how to thank your customers for their patronage. Sure, you can send them a tin of cookies or a desk calendar, but are you really going to stand out from the crowd that way?

Instead of the usual (and, frankly, boring) holiday thanks-for-your-business gifts, we’ve come up with a few ideas that are sure to get you noticed and make your customers thankful to be doing business with someone who really gets them.

1. Make a charitable donation. This is an especially good idea if you know a charity near and dear to a client’s heart. If they support a particular cause, for example the local animal shelter, send a donation in their name to that particular charity.

2. A handwritten note. When was the last time you received a handwritten note from someone you do business with? The fact that such notes are so rare is why this gesture makes such an impression.

3. A funny, festive video featuring you and your staff. Shoot a short video thanking your clients for being the best of the best, upload it to social media and tag your clients. All you need is a smart phone and some creative staff members to produce it. The best part is, if it’s especially creative or funny, you might find yourself with some free publicity if it gets liked and shared by the recipients!

4. A bottle of wine from the year their company was founded. A bottle of wine is always a nice gift and the year on the bottle shows you did your homework. Add a note saying what a good year it was for wine and business!

5. A credit with Uber or Lyft. Include a note saying something along the lines of ‘tis the season to be jolly and safe! This shows you really care for them and want them to be safe!

Whether you use one of the ideas listed above or come up with something different, the key is to make it as personal as possible. After all, the best way to build strong relationships with your clients is to make sure they know you understand and value them. Therefore, if you take the time to choose a gift that really speaks to them on a personal level, you will accomplish much more than just thanking them for their business!