Almost Half of B2B Companies are Falling Behind in Mobile Marketing

According to Google, roughly 50 percent of all B2B queries today are made on smartphones. And that number is growing. In spite of this fact, almost half of all B2B companies say they have not made a significant investment in mobile marketing. So what gives?

Disruption Leads To Innovation

Mobile is everywhere these days. If you want to connect with your B2B customers and prospects then you need to be delivering your message through mobile because if you don’t, someone else will.

Mobile Usage Among B2B Buyers Expected to Grow

As mobile use continues to rise, mobile devices are no longer a secondary consideration for buyers or their work. Unfortunately, the realization that mobile-ready marketing and advertising touchpoints are requisite is only slowly starting to sink in for most B2B brands.

Four Ways to Use Mobile in Your B2B Marketing Strategy

Now that you know mobile is critical for B2B marketing, how can you get started?