Why Failing to Take Advantage of Technology is Costing Your Small Business Big Money


If you are a small business, you know that you need to keep up with technology and incorporate it into all that you do. Failing to do so is a sure way to lose money.

But technology can be overwhelming for many people. Are you a small business owner who has no idea how to move their business online? Does the prospect of crafting a social media strategy seem completely unnerving? Does technology in general make you feel completely inept? Don’t worry—you are not alone.

No matter why you have been unwilling or unable to embrace technology, the fact remains that if you don’t embrace it, you are missing out on customers and ultimately, profits. Knowing you need to utilize technology doesn’t make it any easier to do so, however.

Technology can be downright intimidating, especially for someone with no background in IT. And before you decide how to implement technology, you need to know what type of technology to implement. Here are the first steps to take in your journey toward moving your business into the digital age:

  1. Go Mobile. You must have a responsive website. In other words, your website must work well on all types of mobile devices, from tablets to smartphones.
  2. Get Social. Today, engaging with your customers online is as important as engaging with them at the cash register or on the phone. You don’t need to be on every social media site but you do need to be on at least a few of the major ones.
  3. Embrace Big Data. You may be a small business but that doesn’t mean you don’t need to take advantage of big data. If you are not collecting information about your customers and prospects by tracking their purchases and online habits, for example, you are missing out on huge opportunities to increase your sales numbers.

The next thing you need to understand is how to implement technology. This can be especially difficult if you have no background in IT or run a small business that cannot afford one IT staffer, let alone an entire department.

First and foremost, if you know nothing about technology, you need to find a partner that does. In almost all cases, that means an IT outsourcing firm. Most small business owners are surprised to learn how affordable such firms are—especially when they consider the return on their investment.

The right outsourcing firm will design a responsive website for your business. It can even manage this website. Further, such a firm can get you up and running on social media and take care of day-to-day tasks, such as posting on Facebook and tweeting. Finally, an IT outsourcing partner will make sure you are getting the most out your data.

Technology is a big deal. Implementing it doesn’t have to be if you know where to turn for help!