Sending an email to a prospect for the first time can go a long way toward cementing your relationship. Unfortunately, that can mean they think a lot of your business-or not much at all. Worse yet, you may never know what rubbed a prospect the wrong way or caused that prospect to hit the delete button.
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According to Google, roughly 50 percent of all B2B queries today are made on smartphones. And that number is growing. In spite of this fact, almost half of all B2B companies say they have not made a significant investment in mobile marketing. So what gives?
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Sending a Prospect an Initial Email? Make the First Impression a Lasting One!
Email MarketingSending an email to a prospect for the first time can go a long way toward cementing your relationship. Unfortunately, that can mean they think a lot of your business-or not much at all. Worse yet, you may never know what rubbed a prospect the wrong way or caused that prospect to hit the delete button.
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Three Things Every Initial Email to Prospects Must Include
Email MarketingWhat Really Happens When Small Business Meets Big Data?
Small BusinessBreaking Down Big Data for Small Business
Small BusinessAlmost Half of B2B Companies are Falling Behind in Mobile Marketing
Mobile MarketingAccording to Google, roughly 50 percent of all B2B queries today are made on smartphones. And that number is growing. In spite of this fact, almost half of all B2B companies say they have not made a significant investment in mobile marketing. So what gives?
Read more