Have a new email list of sales leads you are ready to approach? Great. Email lists are an outstanding way to grow your business. When done correctly, emails can be an incredible boon to your business.

However, before you send any emails out, it is important that you make sure you don’t jeopardize these new relationships (and potential customers) by failing to include some important items in your email. After all, first impressions are often lasting impressions, and this is especially true in the marketing world.

Your first email should set the stage for all of your emails going forward and will play a large role in whether or not individuals will decide to opt into your subscriber list. Keep in mind that the first email an individual receives from a business will be the one most likely to be opened so it really is your best chance to connect with prospects.

So now that you know how important these emails are, it’s time to talk about what good emails need to include.

  1. A healthy dose of appreciation. No one is forced to open an email so the fact that someone did means they deserve a hefty thank you. And not a generic thank you. You need to thank the individual by name. You may be surprised at how such a simple gesture can have such a huge impact on building a relationship.
  2. Something in return. If you ask someone to agree to receive future emails, make sure that person gets something worthwhile in return, such as a whitepaper or a coupon code. If you don’t offer something of value, a prospect will most likely decide that future emails from you won’t offer anything of value, either.
  3. An opportunity to mine some data. Your first email should allow you to learn something about your target audience. Consider a brief survey that allows people to tell you what they are looking for from your business. You also should include questions that gives you an idea of how often they are comfortable receiving emails. Once you have this information make sure that you use it. Nothing is more frustrating to a prospect than when they tell you what they want and you ignore it.

Your welcome http://blog.goleads.com/sending-a-prospect-an-initial-email-make-the-first-impression-a-lasting-one/ is one of the most important things you will ever send to prospects. Don’t waste the opportunity by failing to include the things that matter most.

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