Why Digital Marketing Can Make or Break Small Businesses

Digital marketing is no longer optional for small businesses. Instead, digital marketing can literally make or break a small business. While many small businesses still staunchly believe that their business can thrive without digital marketing, this is simply not true. From social media to online reviews to local online searches, you either adopt digital marketing…

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Three Ways to Break Through the Cluttered Content Marketplace

Many businesses are using content marketing to promote their business online. This is no surprise given the many ways these businesses can use content marketing to leverage their brand. From allowing a business to be seen as thought leader in their industry to capturing leads to building brand loyalty, content marketing is the name of…

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The Best Ways to Market Your Small Business in 2017

If you are looking for the best ways to market your small business, you need to know what the latest trends in marketing are right now. The problem is, it can be difficult to distinguish an important trend from a passing fad. While you want to be on top of the latest trends, you also…

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Marketing a Small Business? Don’t Play the Imitation Game!

Your mother was right. You shouldn’t try to be something you’re not. This is an important lesson for small businesses, as well. Many small businesses believe that in order to be successful, they need to do things like much bigger companies. However, the companies they try to emulate usually have much deeper pockets. When it…

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Why Some Small Businesses Still Haven’t Tried Email Marketing

Recent studies show that more than 70 percent of small businesses say that email marketing makes up the majority of their marketing plan. Email is everywhere these days. Whether for personal or business use, almost everyone has an email account. That’s why email marketing makes such good sense – especially for smaller businesses and companies…

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