The GoLeads Growth Equation

The GoLeads Growth Equation Maximizing Results Webinar   Bill Mattern presents on the topic: “Maximizing Results: How To Find More Customers Today.” Listeners will get the following outcomes: • Spending more time with your best prospects • Use tools and approaches that drive the prospect toward more valuable engagements • Get the most from any…

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Help Customers Avoid the Holiday-Shopping Blues

The holidays are billed as the most wonderful time of the year. However, many last-minute holiday shoppers may beg to differ. If you own a business and are looking to attract shoppers short on time and gift ideas, we’ve got some simple hints to allow you to do just that. Here are some ideas on…

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Marketing a Small Business? Don’t Play the Imitation Game!

Your mother was right. You shouldn’t try to be something you’re not. This is an important lesson for small businesses, as well. Many small businesses believe that in order to be successful, they need to do things like much bigger companies. However, the companies they try to emulate usually have much deeper pockets. When it…

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Five Holiday Gifts that Show Clients You Really Care

The holidays are just around the corner and if you are like most business owners, you are scrambling for ideas on how to thank your customers for their patronage. Sure, you can send them a tin of cookies or a desk calendar, but are you really going to stand out from the crowd that way?…

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Seven Ways to Make Your Business More Efficient

Everyone knows the importance of running an efficient business. Small businesses know this better than most because of their limited resources that must be used as wisely as possible. No matter what the size of your business, however, efficiency is always a good thing. It leads to higher productivity and increased profits. Although it is…

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Five Ways to Lose a Client

No one goes out of their way to lose a client. However, it is surprisingly easier than you might think. What’s worse, you may be undermining yourself without even knowing it. If you want to keep your clients (and unless you have a really troublesome client, we know that you do), it is important that…

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A Step-By-Step Guide to Creating a Compelling Infographic


Infographics are all the rage these days and it is easy to understand why. The simplicity and straightforward nature of this marketing technique make it appealing to consumers and marketers alike. Infographics work on a variety of levels and are perfect for today’s online marketplace where visuals are often preferred over long, complicated copy. Infographics…

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The Secret to Getting Noticed on Social Media


Social media marketing is all the rage these days. And with good reason. Marketing on social media has been shown to have a much higher lead-to-close rate than outbound marketing. It also is a great way to get your brand the attention it deserves. If you are considering using social media to market your products…

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It’s Never too Early to Start Planning Your Holiday Social Media Strategy


The kids are back in school and Halloween is still weeks away but if you own a business that relies on holiday sales, it’s time to start thinking about the most wonderful time of the year. Otherwise it might not be wonderful at all. Many small businesses wonder how they can stand out among the…

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Why Persistence is the Key to Selling Success


Identifying the target audience for a particular product or service your company is selling takes a lot of time and money. After all, you want to make sure that you are marketing to exactly the type of customers who are most likely to buy what you have to sell. If, after going to all this…

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