Entries by

Five Ways to Lose a Client

No one goes out of their way to lose a client. However, it is surprisingly easier than you might think. What’s worse, you may be undermining yourself without even knowing it. If you want to keep your clients (and unless you have a really troublesome client, we know that you do), it is important that […]

A Step-By-Step Guide to Creating a Compelling Infographic

Infographics are all the rage these days and it is easy to understand why. The simplicity and straightforward nature of this marketing technique make it appealing to consumers and marketers alike. Infographics work on a variety of levels and are perfect for today’s online marketplace where visuals are often preferred over long, complicated copy. Infographics […]

The Secret to Getting Noticed on Social Media

Social media marketing is all the rage these days. And with good reason. Marketing on social media has been shown to have a much higher lead-to-close rate than outbound marketing. It also is a great way to get your brand the attention it deserves. If you are considering using social media to market your products […]

,

Why Persistence is the Key to Selling Success

Identifying the target audience for a particular product or service your company is selling takes a lot of time and money. After all, you want to make sure that you are marketing to exactly the type of customers who are most likely to buy what you have to sell. If, after going to all this […]