Using Response Plus to Improve
Direct Mail Campaigns
GoLeads Response Plus Improves Direct Mail
Direct Mail + Digital
Direct mail is so much more expensive than digital marketing, you think, but is it worth it?
The experts tell us direct mail pieces have a 35% higher engagement rate than email or online ads. But with the cost of paper and postage, will it pay off?
Why not stack the deck in your favor? With a GoLeads Response Plus Direct Mail Marketing package you can get the reach of digital marketing and enhance your direct mail pieces at the same time. The more impressions of your brand, your product, or the problem you solve that is in front of your prospect, the better chance you have of engaging with them. Let’s look at an example.
The Standard Approach
We’re going to assume the role of a fertilizer company selling a new additive to farmers and ranchers. In our traditional approach, we purchase a list of 2500 farmers with crops between 50-500 acres in size. The mail piece we design is an oversized postcard listing the product, the science behind it, an introductory price for a 10 gallon drum, and include our website and phone. Based on previous mailings, we expect a dozen new orders, a dozen new inquires, and a spike in website visits. The campaign usually pays for itself, but not much more. We tell ourselves we’re investing for the long haul and these new customers, although expensive, will eventually pay for themselves.
The Response Plus Approach
Let’s contrast the GoLeads Response Plus Direct Mail Marketing program to traditional results.
In this approach, we’re going to take that same list of 2500 but we’re going to find them in the GoLeads digital marketing platform to start and run display ads. These ads will feature the company name (branding), the new product name (product), or focus on developing the fertilizer problem being solved (problem). We can expect between 25-27,500 impressions of these ads to the list before the direct mail piece hits their doorstep.
Contact GoLeads today and learn more about how our Response Plus Direct Mail Marketing program might help your business.
Marketing Starts With a List
The first step to your marketing plan is getting a quality list of prospects. Not only can we provide you with a list, we offer multiple ways to reach them to maximize your investment.