Six Content Marketing Trends to Pay Close Attention to in 2021

Six Content Marketing Trends to Pay Close Attention to in 2021

While survival was the number one thing on the minds of most business owners a few short months ago, it also is important to know what to expect in the second half of 2021.

At GoLeads, we’ve come up with the six content marketing trends we believe will make the biggest impact going forward: 

1. Community marketing. People across all industries want to feel like they are part of a community. Whether you are writing a blog or posting on social media, make people feel that they belong and that they are valued. In a time of social distance, there is a greater need to feel part of something bigger. That is what community marketing provides.
2. Video and webinars. Video marketing is not going away. This is a good thing. While video has always been an effective way to communicate and engage with your target audience, until 2020 we never knew its power or how people appreciate being able to interact with thought leaders in real time.
3. Improved content experiences. Online experiences are more important than ever because, frankly, it has been the only experience available for some time now. When people spend a great deal of time online, they have less patience with poor quality content or annoying pop-ups. Every business is upping their content experience game, so it is critical that yours stands above the competition.
4. SEO. High quality SEO is not going away. Creating a solid SEO strategy and focusing on keyword research is not something to scrimp on now – nor is capturing niche and long-tail keywords.
5. Repurposing. If you are working hard to create outstanding blog posts or webinars, don’t waste those efforts by failing to share across different channels. Further, the interactions you have on social media or during a webinar are sure to provide ample opportunities for blog posts and vice versa.
6. ROI. Measuring the results of your content marketing efforts is critical. You need to be able to track the performance of your content so that if it isn’t producing results, you can switch gears. In times such as these, small businesses can’t afford to use content marketing that isn’t benefiting their business and their brand. 

In 2021, content remains king. With B2B and B2C buyers spending more time than ever online, there is a tremendous need for more and better-quality content. To stand out among the competition, small businesses are going to have to look for new ways to provide just that!