Mobile Advertising Critical to Connecting with Customers

Mobile advertising allows businesses to connect with their customers anywhere and anytime. Despite this fact, many businesses have yet to capitalize on this booming trend.

While most businesses have made their websites mobile friendly, many have yet to make the leap into mobile advertising. This is unfortunate since mobile ads make connecting with customers and prospects fast, simple and effective.

Recent marketing studies show that 70 percent of consumers will contact a business after conducting a mobile search. A study by Google also shows that more than 80 percent of smartphone users will check competitor prices before making an in-store purchase.

To illustrate how far mobile advertising has come, consider that many brick-and-mortar stores are now incorporating mobile services into their physical stores. For example, interior GPS tracking allows retailers to offer promotions and information based on what aisle an individual is walking through at any given time.

If you are taking a wait-and-see approach to mobile advertising, don’t! Experts say that the use of mobile advertising is skyrocketing and will continue to explode in the very near future.

If you have yet to formulate a mobile marketing strategy, fear not. Listed below are some of the most essential mobile marketing techniques that you need to implement as soon as possible. By doing so you will be able to grab the attention of current and prospective customers wherever they may be!

1. Create a quality app. Apps allow customers to interact with your business without having to access the internet. Plus, when your app is on their phone or mobile device, they are reminded of you every time they use that device.
2. Add value. A great looking, easy-to-navigate app is important, but make sure it offers something of real value. Does it make a customer’s life easier? Solve a problem? If an app is all show and no substance, people will quickly tire of it.
3. Get personal. Apps can collect a great deal of user information but if this data is not collected and analyzed it is useless. Take full advantage of user insights to personalize the mobile experience for individual customers and sales leads. Collected data also can be used to make sure that you are capitalizing on your most effective marketing efforts.
4. Integrate. Make sure your mobile marketing strategy follows your customers and prospects wherever they go—from their laptop to their phone to the social media sites they visit the most. Today’s consumers expect a seamless experience no matter where they are or what device they are using. If you aren’t providing that type of seamless experience you can be sure that someone else will.

Implementing a successful mobile advertising and marketing strategy that evolves with your customers can be challenging but the payoff is huge. Likewise, failing to implement a mobile strategy can have equally devastating consequences for your business.