How to Write Content that Connects with Readers

Getting your content noticed is tough. This is true even if you have stayed on top of the recent changes to Google’s algorithm and have put into practice the best in search engine optimization.

The fact is, however, even if you are able to drive people to your website or blog, it doesn’t mean they are going to read what you have written, much less share it. If you are scratching your head wondering why your content doesn’t seem to connect with your target audience, you are not alone. The good news is, there are some common issues that might be to blame for your lack of engagement and most of those issues are fairly easy to correct.

1. Your headlines aren’t unique. Let’s face it, there is a lot of content out there. That’s why it’s so important that your headlines catch the attention of readers.
2. Your content is too “informative.” Make sure your content solves a problem or answers a question. Your content must do more than just inform people about an issue because your audience knows what their problem is, what they want to know is how to solve it!
3. You are unable to get to the point. The attention span of internet users is becoming shorter and shorter and most people scan rather than read articles. Make sure you get to the point quickly or readers will pass you over. You can add more details further down in the story but it’s important you don’t “save the best for last” because you may have lost your readers by then.
4. Your copy is difficult to read. Remember that short paragraphs, subheads, and bullet points work best.
5. You haven’t harnessed the power of numbers. Studies show that people are more likely to read posts, articles, blogs, and other content that include numbered lists. And numbered lists are more likely to be shared.
6. You don’t know your parts of speech. Social media scientists say that headlines that include more verbs and less nouns are more likely to be clicked on.
7. You don’t write like you talk. Providing good advice in a conversational voice is what makes people view you as an authority on a subject, not using big words.
8. You’re afraid to be funny. You don’t have to crack jokes in every post or article but it’s a refreshing change of pace when you can insert a little humor into your writing. It also makes you seem more personable.
9. You are writing about a boring topic. Let’s face it, some topics are easier to write about than others but by getting into the mind of your intended audience it will be easier to make a topic more interesting. After all, you are writing for your reader, not for yourself!
10. You avoid relationships. Good content will leave people coming back for more. Encourage repeat traffic by asking people to submit comments and questions.