How to Increase Brand Awareness and Generate Leads with Twitter

If you are a small business that is using Twitter to market your product, service or brand, congratulations! Twitter is an outstanding way to increase brand awareness and generate sales leads.

However, as is the case with all types of social media, if you are not moving forward, you are moving backward. That is why it is so important to continue to use the best Twitter practices to promote your product or service. What follows are some of the latest and greatest ways to use Twitter as part of your overall marketing strategy:

• Be careful how many links you put in your tweets. If you have an important link to share, do so – but for the most part keep in mind that tweets without links get more engagement.
• Hashtags give your tweets context but don’t overdo it. Want to find out how relevant your hashtags are? Rite Tag is one of the many tools available today to help you do just that.
• Images improve engagement. Further, images set you apart from the competition, especially when the competition doesn’t take the time to use them on a consistent basis.
• Want to quote someone? Try quoting yourself. This gives you credibility and establishes you as a thought leader.
• Send out tweets on a regular basis. It is important to reach the happy medium between tweeting too much and not tweeting enough. Once or twice a day is probably the right amount unless something really important is happening in your industry.
• Track mentions and keywords so that you know what is being said about you on Twitter. It also is important to respond quickly to any praise, comments or complaints.
• While you probably retweet on a regular basis, favoriting tweets can get you even more attention.
• Special discounts or deals offered to your Twitter followers are a great way to engage followers.
• Make sure that Twitter is just one part of your overall marketing effort. For example, if you are running a Twitter promotion, send the link out to your email subscribers, as well.
• Don’t underestimate the power of a mention. Include @username in your message to thank someone, ask a person a question or give someone a shout out. This is an outstanding way to build relationships.

Twitter is one of the most important and effective ways to market your business. Make sure you are taking full advantage of it by keeping up on all of the latest trends!