Generating Leads from Existing Customers – Examining a B2B Lead Generation Campaign from Start to Now:

This webinar is a case study. We haven’t dug into actual campaigns in a while because they take so much time to anonymize and compile assets, but we have a little more time on our hands and we know you’ll find it helpful! In this case study, we’re going to do a deep dive into a lead generation effort focused on selling more products/services to an existing database of customers and prospects.

You can expect:

• Customer profiling
  
• A rough RFM analysis on the customer database
  
• Decisions about metrics and KPIs
  
• Email, retargeting
  
• Eventual transfer of knowledge to a new prospect campaign