Five Holiday Gifts that Show Clients You Really Care

Five Holiday Gifts that Show Clients You Really Care. The holidays are just around the corner and if you are like most business owners, you are scrambling for ideas on how to thank your customers for their patronage. Sure, you can send them a tin of cookies or a desk calendar, but are you really going to stand out from the crowd that way?

Instead of the usual (and, frankly, boring) holiday thanks-for-your-business gifts, we’ve come up with a few ideas that are sure to get you noticed and make your customers thankful to be doing business with someone who really gets them.

1. Make a charitable donation. This is an especially good idea if you know a charity near and dear to a client’s heart. If they support a particular cause, for example the local animal shelter, send a donation in their name to that particular charity.

2. A handwritten note. When was the last time you received a handwritten note from someone you do business with? The fact that such notes are so rare is why this gesture makes such an impression.

3. A funny, festive video featuring you and your staff. Shoot a short video thanking your clients for being the best of the best, upload it to social media and tag your clients. All you need is a smart phone and some creative staff members to produce it. The best part is, if it’s especially creative or funny, you might find yourself with some free publicity if it gets liked and shared by the recipients!

4. A bottle of wine from the year their company was founded. A bottle of wine is always a nice gift and the year on the bottle shows you did your homework. Add a note saying what a good year it was for wine and business!

5. A credit with Uber or Lyft. Include a note saying something along the lines of ‘tis the season to be jolly and safe! This shows you really care for them and want them to be safe!

Whether you use one of the ideas listed above or come up with something different, the key is to make it as personal as possible. After all, the best way to build strong relationships with your clients is to make sure they know you understand and value them. Therefore, if you take the time to choose a gift that really speaks to them on a personal level, you will accomplish much more than just thanking them for their business!

Five Ways to Lose a Client

No one goes out of their way to lose a client. However, it is surprisingly easier than you might think. What’s worse, you may be undermining yourself without even knowing it.

If you want to keep your clients (and unless you have a really troublesome client, we know that you do), it is important that you avoid certain behaviors that you may not even realize are driving customers away. Here are the five biggest customer faux pas:

1. Talk about yourself (all the time). Sure you want your customers to know what a great business you have but it is much more important that you concentrate on their business and what they want and need from you.

2. Communicate exclusively by email (unless that is what they want). It is important that you communicate with clients in the manner that they prefer. However, if you don’t ask and only use email, most customers will pick up on the fact that you are avoiding taking the time to have a real conversation with them. Picking up the phone and meeting them face-to-face shows that you value them enough to take time out of your busy day to talk with them.

3. Only get in touch with them when you want their money. Nothing will alienate clients faster than only approaching them when it’s time for them to pay a bill or when you want to sell them a new product or service. Avoid this pitfall by periodically checking in to see how business is going or pass along something you read that might be of interest to him or her.

4. Always be billing. If you bill clients every time they call you, you can bet they won’t reach out to you very often. And soon they won’t reach out to you at all! While you should be paid for your time, don’t go overboard. Instead, see these communications as ways to build a personal and professional relationship—something that is sure to pay off in the long run.

5. Ignore problems. Ignoring problems that have already occurred or that may occur, is an excellent way to lose a client. Clients are surprisingly understanding if something goes wrong provided you take responsibility for it or alert them to it beforehand. While it is a difficult conversation to have, it always pays off. It also helps to build trust.

We all get busy. However, if you don’t treat clients the way they deserve, they probably won’t be your clients for very long.

Why Persistence is the Key to Selling Success

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Identifying the target audience for a particular product or service your company is selling takes a lot of time and money. After all, you want to make sure that you are marketing to exactly the type of customers who are most likely to buy what you have to sell.

If, after going to all this work, you approach a prospect through email, direct mail or any other marketing technique and they fail to respond, you just spent a lot of time and money for nothing. Or did you?

We’ve all heard the adage, “If at first you don’t succeed, try, try again.” In the case of marketing your business, adhering to this adage is essential to success. Here are three important follow-up tactics to employ so that never miss out on a sale because you gave up on a prospect too soon:

  1. Repeat yourself. If you made an offer that your prospect isn’t responding to, restate the same offer but in a new way. In other words, emphasize different selling points. Many prospects may be on the fence about whether or not to buy. Highlighting some additional benefits can tip the scale in your favor.
  2. Create a sense of urgency. If you didn’t get the reaction you had hoped for the first time around, consider offering a bonus offer if a prospect acts in the next 24 hours, for example. Free shipping is another offer that buyers often respond to. You also can try offering the product or service at a discount for orders placed within a certain time frame.
  3. Present another option. Maybe the reason your prospect is not biting is because your product isn’t exactly what they are looking for. As a salesperson, your job isn’t to sell the product you want to sell, it’s to sell the product that your customer wants or needs. If a prospect has made it clear that they aren’t buying what you are initially selling, it’s time to give them another option.

While it can seem fruitless at times, continuing to follow up with prospects will in many cases be rewarded with a sale. At the very least, prospects will appreciate your persistence and likely remember you in the future when they are ready to make a purchase.

Sales Staff Burnt Out? Creative and Unusual Ways to Motivate Employees

Sales Staff Burnt Out? Creative and Unusual Ways to Motivate Employees

With the dog days of summer upon us, it can be difficult to motivate employees who are feeling less than fired up. That’s a big problem because when employees are feeling sluggish, profits and sales goals often grind to a halt.
If your sales team seems to be dragging a bit, it may be time to implement some creative ways to motivate them. Before you ask yourself how much this motivation will cost you, relax. Some of the most effective motivational tactics don’t involve spending a lot of money or paying out huge bonuses.

That said, money is always a great motivator. The key is to use it in a way that does more than just reward the top performer. For example, if outbound sales calls are necessary to your company’s success, try rewarding people for the number of times they are rejected. This motivates everyone to make as many calls as possible—the name of the game when it comes to cold-calling—but rewards them for trying!

Here are some other, decidedly untraditional, ways to motivate employees and make the workplace a little more exciting:

  1. If there aren’t clients visiting, how about ditching the suit and tie (or khakis and polo) and instituting unusual dress down days. Favorite sports team day. Ugliest t-shirt day. Pajama day. You get the idea.
  2. Cater a special breakfast or lunch to the office or consider bringing treats regularly to help raise morale. How about renting a smoothie machine for the afternoon?
  3. Sometimes the best motivation for an employee is to know they are appreciated. Do you let employees know you value them? If you don’t, it’s time to start. You also can accomplish this as a group, as well. Gather everyone in the office one Friday morning and tell them they all get the afternoon off as a way to say thank you.
  4. Consider adding a nap room. It may sound odd, but companies of all sizes are converting a small office into a nap room. A quick 15-minute snooze can refresh employees and help them be more productive all day long.
  5. Welcome Fido or Fluffy to the office. Maybe letting employees bring their pet to the office every day is not feasible (although some companies do just that), but a special pet day can help boost morale and promote camaraderie.

Of course, these ideas may be a little too extreme for some businesses but they do drive home the need to make the office somewhere your employees want to go instead of a place they have to go. And remember, happy employees are productive employees.

Emotional Intelligence and Authenticity the Keys to Succeeding at Work

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Emotional Intelligence and Authenticity the Keys to Succeeding at Work

One of the factors critical to your success in the workplace is your emotional intelligence (EQ). Researchers have found that people with high EQ perform better and make more money than those with low EQ.

EQ is defined, in part, as the ability to recognize, understand and influence the emotions of others. In order to reap the benefits of a high EQ, however, you must be genuine, as well. In fact, as Travis Bradberry writes in his article, 12 Habits of Genuine People, EQ on its own won’t do anything at all when it comes to your job performance.

The article cites a recent study from the Foster School of Business at the University of Washington that found people are skeptical of EQ unless the person with EQ is authentic, as well. When it comes to farmers and ranchers, this is particularly true.

Farmers and ranchers have little time for slick salespeople who aren’t genuinely interested in what they need to succeed. While Bradberry’s article doesn’t touch on the Ag industry specifically, it is an important reminder for those who work in that industry.

It’s not enough to just go through the motions, trying to demonstrate qualities that are associated with emotional intelligence. You have to be genuine.

It is easy to see why farmers and ranchers are attracted to salespeople who have a high EQ but are also genuine.

Genuine people know who they are. They are confident enough to be comfortable in their own skin. They are firmly grounded in reality, and they’re truly present in each moment because they’re not trying to figure out someone else’s agenda or worrying about their own.

Bradberry lists the 12 habits of genuine people, including they treat everyone with respect; they are trustworthy; they aren’t driven by ego; and they aren’t hypocrites.  If you want to be the best marketer or salesperson you can be, you would be well to develop these habits. Whether you are selling irrigation systems or electronics, without these habits it is unlikely that you will be successful doing it.