Bigger isn’t Always Better When it Comes to Your Target Audience

If you are like most people, there is no better feeling than seeing your number of likes, follows, subscribers, and visitors increase. And the more those numbers increase, the better you feel.

Jason Zook, founder of IWearYourShirt.com, felt the same way. And for years, according to The Truth About Growing An Audience, he went to drastic methods to gain a bigger audience. Trouble was, although he gained a bigger audience, it wasn’t doing him any good in terms of sales leads or new customers.

Why? Because although he had built a huge audience, that audience wasn’t right for his business.

When it comes to building a following, you must focus on quality over quantity. Learning to tame your ego can help you sift through the numbers and find the people who give you the most value.

At GoLeads, we can help you build a strong audience that actually cares about your business. While that audience might take time to grow, it will be well worth it. That’s because you will end up with a loyal and committed audience that is interested in your company and what it has to offer.

Zook believes that growing the right type of audience requires three tactics (which are paraphrased here):

1. Define your audience and focus on bringing that audience value.
2. Create consistent content for your audience that inspires or helps to solve a problem.
3. Spend time interacting with your audience.

Of course, doing all of these things requires a solid strategy, hard work, and a lot of patience. At GoLeads, we specialize in helping our clients build audiences that are interested in the products and services they have to offer.

Zook admits it may be a cliché but to build the best audience possible, you must focus on quality, not quantity.

Learning to tame your ego can help you sift through the numbers and find the people who give you the most value.

We couldn’t agree more.