The Benefits of Multi-Touch Marketing: Lists, Postcards, Digital Ads

In today’s ad landscape, marketers are finding it best to implement a multi-touch strategy to maximize results. Multi-Touch is a combined approach that includes mediums like direct mail, social media, content marketing, email marketing, and even cold calling to generate more leads and increase sales.

It can take up to 40 touches before you start a substantial conversation with a prospect. Multi-touch marketing using lists, postcards, and digital ads allows you to get to this point faster while being cost effective. In addition to improving campaign performance, Multi-Touch marketing  helps you build your brand over the long term.

When embarking on a Multi-Touch marketing campaign, it is important to keep the following in mind:

• Marketing materials need the same look and feel. This will ensure that whether a prospect sees a display ad, receives an postcard, or gets a call is directed to your website. Consistency is important to recognition.

• Results need to be monitored so adjustments can be made. Parts of your campaign will speak to some prospects more than others. By monitoring metrics like impressions and click-through rates you will be able to decide which parts of the campaign are working, and if necessary, make adjustments.

• Marketing campaigns that combine inspiring online content, powerful emails, thought-provoking blogs, social media, and direct mail require an investment of time and resources. However, it is well worth the effort. Our best customers will attest to that. Multi-Touch Marketing Campaigns using lists, postcards, and digital ads are a far better investment than single-touch campaigns because they allow you to better connect with prospects and increase sales.

Talk to one of our representatives about how Multi-Touch Marketing with lists, postcards, and digital ads can help your business.

Contact us today