At a Loss for Words? How to Come Up with Great Content Topics.

In today’s digital marketplace, getting noticed online is essential to the success of your business. The key to getting noticed is writing and publishing outstanding content. Without quality, engaging content, your brand simply won’t get the attention it deserves.

Coming up with engaging content can be a difficult task. In fact, most marketers will tell you that it is their biggest challenge. In light of this fact, we’ve assembled a list of ideas that may help to get your creative (and marketing) juices flowing.

• Follow the leaders. What are the thought leaders in your industry talking about? While you don’t want to cover all of the same topics, when you keep up with the experts in your field you get a feel for what is trending in your particular industry.
• Provide answers. If you have customers, chances are these customers have asked you questions about products or services they want or need. Expanding on these questions makes for great content.
• Get social. See what topics are trending on social media. If people in your industry are talking about it, they will want to read about it on your blog or website, as well.
• Read the Comment Section. Comment sections can be a goldmine of content topics. When you read what people have to say about issues relevant to your industry, you can address those comments in your blogs or articles.
• Brainstorm. Writing content can be a lonely task. That is why it is important that you take time to brainstorm with people in your office from time to time. What do they think you should be writing about? Just bouncing ideas off other people can spark ideas you may not have otherwise considered.
• Conduct Interviews. Are you a blogger for an interior design website? Interview an up-and-coming designer. Chances are he or she will be thrilled with the exposure. What’s best, such interviews may help you come up with other ideas.
• Talk about your failures. Not every blog or post has to have a happy ending. Cautionary tales are a great way to save your readers from making the same mistake you—or someone else—has made.

There are a million things to write about but, unfortunately, sometimes it can be difficult to come up with just one. Hopefully, the tips above will spark some incredible content. Happy writing!