Get More From Your Customer Base and
Maximize ROI in 2025

GL- Maximize ROI

If you’re looking for the easiest place to find new business in 2025, look to your in-house customer and prospect data. Your in-house lists are valuable, but if you’re like many of our best customers, the effectiveness of these lists are only as strong as their accuracy and completeness. Our experience suggests as many as 90% of customer databases are incomplete and 2/3rds of records need updates. While yours probably isn’t that bad, outdated data means missed opportunities.

This is where GoLeads’ data appending service can help you. We’re your solution for keeping your databases fresh, accurate, and actionable.

What Is a Data Append?

First, a quick definition about data appending. A data append supplements your existing customer records with additional information from our proprietary sources. Here’s how it helps:

  • Fill Information Gaps: An append adds missing contact details like email addresses or phone numbers.
  • Segment Your Audience: An append makes it easier to target specific groups based on geography, lifestyle, or buying behaviors because this information will be on all your records, not just some.
  • Expand Your Outreach: An append enables new marketing channels, such as direct mail, digital ads, or phone campaigns.
  • Refine Targeting: An append makes it easier to pinpoint high-value look-alike prospects by adding firmographic and demographic insights.

Example: Let’s say you’re marketing for a Residential Remodeling business. Instead of targeting all households, appending income ranges, net worth, and mortgage data lets you focus on the groups more likely to remodel, improving your ROI.

Types of Data You Can Append

GoLeads has multiple databases we use for appending:

  • Contact Details: Email addresses, phone numbers, detailed mailing info, multiple contacts.
  • Demographics: Age, income, marital status, lifestyle attributes.
  • Firmographics: Industry, company size, revenue, websites.
  • Geographics: Location data for hyper targeted campaigns.

Example: A specialty retailer launching a back-to-school campaign could append data about households with school-age children to maximize their outreach.

Types of Data You Can Append

At GoLeads, we offer comprehensive data appending services to help you connect with your audience, refine your targeting, and maximize ROI. Whether you need to fill gaps in your database, create precise customer segments, or explore new outreach channels, we have the solutions for you.

Take Action Now!

Contact us today to learn how our data appending services can power your next marketing campaign. Let’s unlock the full potential of your database together

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The first step to your marketing plan is getting a quality list of prospects. Not only can we provide you with a list, we offer multiple ways to reach them to maximize your investment.

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