Email Newsletter Marketing Still Works

The experts say it costs more to get a new customer than it does to keep an existing one. Using that logic, it costs more to sell to a prospect who knows nothing about your company than a prospect who is familiar with your company. Makes sense to me.

One of the best ways to keep in touch with your prospects is through regular email contact. Unfortunately, too much email contact is also a good way to annoy and lose a prospect. How do you navigate the space between those extremes?

We joined the team at LeadGen Compass to talk about the ins and outs of email newsletters. If you’ve started a Mailchimp of Constant Contact account but didn’t send at least 12 communications this year, you’ll want to attend this event because we’ll be covering 6 Great Ideas for Email Newsletters and business-to-business lead generation.

Watch this to answer these questions:

How do we keep content fresh and interesting?
What’s a good open rate or click through rate?
Are shorter newsletters better than long-form content?
How do you get people on the list?