What makes an email campaign powerful?
It’s been decades since Hotmail made the rounds and marketers jumped into the wild-wild-west of inbox marketing. CAN-SPAM soon followed bringing a new set of challenges. About a decade after that, we had to figure out how to reach people checking email on their iPhones. So imagine my surprise, when talking to my Gen Z kid, when he mentioned that Gmail is one of the few phone notifications he has turned on.
Email campaigns are not going away.
What’s the best way to do it? What are good examples of email content? How many emails should we send? What should we expect for results? If you have these questions, this webinar is for you.