When it comes to content marketing, maintaining the status quo means you are falling behind. Let’s face it, it can be tiresome pushing out content—especially when you have been doing it for a while. But if you want your business to succeed, you can never take your foot off the content marketing pedal.

The Harvard Business Review’s article, 4 Ways to Improve Your Content Marketing, offers solid insight into the state of content marketing today. It also talks about some of the pitfalls of content marketing and how to avoid them.

Here are some highlights that would enhance your content marketing:

  1. Today’s buyers aren’t moving through the traditional sales funnel as they did in the past. Content must reflect this new journey.
  2. Mobile is important but doesn’t go overboard.
  3. Focusing on specific days and times to send content is a waste of time.
  4. Different prospects prefer different types of content.

If your content marketing could use an overhaul, GoLeads is here to help. We’ll work with you to make sure you are producing the best content out there and ensure that this content gets to the customers and prospects you are trying to reach.

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