Why Email Marketing is Still Relevant
Many marketers believe that email marketing is no longer relevant. Nothing could be further from the truth. In fact, it is one of the most important ways to promote your content strategy while collecting critical customer and prospect data.
Naysayers tell us that email marketing is a thing of the past. You know who doesn’t agree with that assessment? Consumers!
An excellent way to connect with your target audience and increase sales. However, like anything else, if it isn’t done correctly, it isn’t worth doing at all. So what is your strategy missing?
Spending on is on the rise. And today’s strategies focus on offering customers something of value and targeting individuals who are likely to take action.