Why Digital Marketing is the Key to Customer Retention
Why digital marketing is the key to customer retention. The savviest small business owners understand that the key to success is retaining customers. Unfortunately, understanding something and doing it are two different things.
A very small percentage of small business owners are using a digital marketing strategy to retain customers. This is surprising in light of the fact that retaining customers is what digital marketing is all about.
So how can your small business use digital marketing to retain customers? Here are three of the best ways:
- Many first-time customers know nothing about your business. As soon as they make a purchase, it is time to change that. No matter how you decide to communicate with your new customer – for example, a welcome email – the key is to introduce yourself and let that customer what you are all about. This communication should take place during and after the sale. And it should continue on a regular basis.
- Tailor any content, rewards or other incentives to specific customers. Generic content or push notifications aren’t just a waste of time, they often do more damage than good. Making sure a customer feels as if they are valued will go a long way toward building brand loyalty.
- Make sure you have a customer support system in place that makes the customer experience fast, friendly and consistent. No matter what a customer is buying – or returning – attention to detail that goes above and beyond automated receipts or confirmations will get your brand noticed.
So why are the majority of small businesses failing to excel at digital marketing for customer retention? Marketing experts say most small businesses don’t put a priority on engaging existing customers due to a lack of time, resources or digital know-how. Even when a small business has the budget, they often are lacking the expertise necessary to explore different digital marketing strategies like SEO to increase customer retention.
In such cases, outsourcing their digital marketing strategies is the best course of action. A digital marketing agency will be able to do things like optimize software and technology to produce the customer retention results small businesses are looking for. Even if a small business could find the talent, the cost of hiring an in-house digital marketing team would in most cases be cost-prohibitive. A digital marketing firm on the other hand, helps a small business get the results they want at a price they can afford.
Need help marketing your small business? No matter how large or small your budget, GoLeads can put a plan in place to make sure you get the most out of your marketing dollars. To learn more, give us a call at (402) 334-1824 or visit goleads.com.