How to Market a Product that Sells Itself

How to Market a Product that “Sells Itself”

No matter how impressive a product, creators of that product – and the business that sells it – have to do a lot of marketing before people start buying. Understandably, many small businesses are overwhelmed at the thought of have to market a product. Especially if they have no experience.

There is no one-size-fits-all marketing strategy when it comes to getting your product noticed online. Instead, you need to choose the specific strategy that fits your unique product.

No matter how well you market a product, if the product isn’t worth its price, it isn’t going to sell – at least for long.

Product developers say that the number one challenge they face is senior management that has great confidence in their ability to develop innovations – but not in their ability to commercialize them.