How to Make Digital Marketing the Key to Customer Retention

The key to the success of any small business is retaining customers. Surprisingly, however, only a very small percentage of small business owners are using a digital marketing strategy to retain customers. This is unfortunate since customer retention is what digital marketing is all about.

Almost one-third of small businesses concentrate their digital marketing efforts on increasing sales, but most aren’t prioritizing engaging current customers.

Digital marketing strategies are not only effective for the acquisition of new customers, but also for increasing and maintaining loyalty among the existing users.

In order for you to maximize your digital marketing and sales efforts, it’s vital that you understand the basics of retention rates, how to analyze customer retention data, and use that information to increase retention rates over time.

Need help marketing your small business? No matter how large or small your budget, GoLeads can put a plan in place to make sure you get the most out of your marketing dollars. To learn more, give us a call at (402) 334-1824 or visit