Inbound marketing can do wonders for a business. This is why its popularity continues to grow and shows no signs of waning.

Businesses that invest heavily in inbound marketing do so for a variety of reasons. About 25% of businesses say they look to inbound marketing to attract leads and convert sales. And they aren’t disappointed.

Small businesses are likely to be the first to feel the economic effects of the COVID-19 pandemic. From loss of foot traffic to supply chain disruptions to cash flow issues, the unfortunate truth is that some small businesses may not survive.

There is little doubt that inbound marketing is a key factor in the success of businesses of all sizes. One of the biggest advantages of inbound marketing is its ability to increase leads and conversions.