Many small businesses believe they do not need to be concerned with SEO but nothing could be further from the truth. In fact, recent changes to SEO practices have shifted a great deal of focus to local SEO, making it more important than ever to small and local businesses.
Local businesses that aren’t maximizing their SEO results are likely to lose potential customers to their competitors who are easier to find online. It is essential, therefore, that businesses keep up with changes in SEO in order to achieve a higher local SEO ranking. After all, if you are a small, local business most of your sales leads will be local.
If you still believe SEO isn’t something you need to invest in, you might change your mind after considering the following:
- Local SEO improves your visibility because it gives you a better spot on a search engine result pages that show only local businesses.
- Local SEO attracts a very specific target audience. If are a painting company and someone types in house painters in your area, it is likely they really want someone to paint their house. This leads to much better conversion rates.
- Local SEO results in less competition. If your customers are looking for an interior designer, they likely want one in their area. In most cases, they don’t want to do business with someone four states away. If there are only a handful of interior designers in your area, your pool of competitors just got a whole lot smaller and your chance of landing a new customer a whole lot greater.
- Local SEO is an important element when it comes to mobile apps. Research shows that more than half of all internet searches take place on mobile phones. If you aren’t visible through SEO on mobile devices, people will not be able to find you. What’s more, Google reports that if an individual looks for a business on his or her phone, they are likely to visit that business the same
While small businesses may think that SEO is something they need not concern themselves with, this is absolutely false. In fact, SEO is critical to the success of all businesses, no matter how big or how small.