Just when you think you have figured out how best to leverage search engine optimization (SEO) to effectively promote your business and website, Google changes things up. Last month, marketers began to notice changes in Google’s algorithms but no one expected anyone at Google to comment on these changes. And then, uncharacteristically, they did.

Google tells us that changes have been made to its primary algorithm which measures quality content. These changes are related to how often content is shared across social media channels, as well as the amount of time visitors spend on a website. The following article spells out these changes in more detail: http://searchenginewatch.com/sew/how-to/2409919/has-google-turned-up-social-signals-as-a-ranking-factor

Change can be frightening, especially when your business and livelihood are on the line. While there is no reason to panic, the changes Google has put in place are an important reminder of why it is crucial to have a solid SEO strategy in place. A strategy that is focused not only on sustaining your current SEO ranking but on increasing it, as well. Your SEO strategy also should ensure that you avoid penalties that lead to poor rankings. http://www.entrepreneur.com/article/246371?ctp=BizDev&src=Syndication&msc=FoxNews

We’ve known for quite some time that mobile websites are vital to a company’s success. With more and more people accessing the internet from their mobile devices, companies without mobile apps are seriously lagging behind the competition. And with new changes to the Google algorithm, a mobile friendly website is more important than ever. http://searchenginewatch.com/sew/how-to/2402354/mobile-optimization-and-the-google-algorithm-change-7-steps-to-stay-friendly

Running a successful business can take up a great deal of your time and energy. When you have the added pressure of keeping up with SEO changes, producing quality content, and constantly updating your social media sites, you may be wondering how you can possibly do it all. At GoLeads, we’re here to help. We can provide you with the guidance and support you need to make sure that your business takes advantage of the changes in SEO, including its emphasis on mobile apps and social media. All while leaving you free to concentrate on your core business.

When customers search the Web, does your company appear on the first page? It should! A solid SEO service puts you “front and center.” Knowledgeable companies use smart SEO marketing and SEO optimization so their clients get more daily website visitors. More site visitors translate to more sales opportunities!

An online, digital presence is necessary to stay in the game, and you should want to win! The way people look for your business, services or products has changed. Nobody uses the phone book anymore; they rely on the Internet and smart phones to direct them to the best business. And by best business, we really mean most popular, which is where good SEO services come to play.

Aggressive SEO marketing reaches every corner of the globe without ever leaving the office.

Use a reputable company to reduce your overall marketing spend and improve your ROI. Quality SEO services match consumers’ needs with your business. Get in front of every demographic, each potential prospect, and all curious consumers. Reduce your marketing costs per lead as you grow your overall lead volume. Solid SEO places you EVERYWHERE on the Web. You’ll be seen by curious consumers and anyone else who uses the Internet.