Producing quality content is becoming more and more important for companies looking to market their products and services, generate sales leads, and get noticed by the search engines. Unfortunately, producing such content is proving increasingly difficult as the marketplace becomes more crowded and the competition gets tougher.

So how can you make sure that your content stands out from the crowd? What follows are some helpful tips and small changes you can make to ensure that your content doesn’t get overlooked.

  1. Make sure that all images attached to your content are relevant. While experts have told us for years that images make a huge difference in attracting readers, slapping up just any picture won’t reflect well on your copy. Also, make sure that all photos are formatted and optimized to avoid slowing load times.
  2. Make your posts as reader-friendly as possible by including bullets and lists. More than the look of your content, however, it’s important that your content uses clear, simple language. Unless a sentence adds real value to your post – get rid of it!
  3. Include influencers. Readers respond to industry leaders. Quotes from authorities on a subject matter always add credibility to posts.
  4. Tell secrets. Let’s face it, readers want to learn something they won’t hear anywhere else. Make sure when readers finish reading one of your posts, they learn something new – an insider tip. This type of information is what will keep them coming back for more.
  5. Don’t always play it safe. Got a controversial point of view on a particular topic? Don’t avoid it, embrace it. Even if readers disagree with what you have to say, they will respect you for having the guts to say it.
  6. Get emotional. There may be no crying in baseball, but when it comes to writing content it’s OK to get a little emotional once in a while. When readers feel that they can relate to your struggles and even failures, you will gain their trust. Open yourself up a little and you will be surprised at what happens next.

Many businesses believe that getting their content noticed involves making huge, sweeping changes to their posts. The fact is, sometimes just a small amount of tweaking can make a big difference. After all, when it comes to content, the way you are saying things can be just as important as what you are saying.

 

 

Changes in the world of search engine optimization (SEO) mean that quality content is more important than ever. While keywords were once the major factor in getting high search engine rankings, today it is engaging, shareable content that is the name of the game.

If you have spent a great deal of time and resources creating content that contained as many keywords as possible, these changes may seem daunting. In truth, the shift to writing quality content is good news for businesses. Why? Because now you can focus on giving your customers what they really need instead of just trying to get noticed through the use of keywords.

So what is considered good content? It is content that communicates with customers and prospects. It brings people the information and advice that they need to succeed in their industry. It solves problems.

It connects, educates and inspires.

One thing good content is not is a sales pitch or an effort to get sales leads. Instead, it is valuable information that people and businesses need. When you consistently provide your target audience high-quality content you will come to be recognized as a thought leader – and ultimately someone who they will want to do business with. In other words, you will increase sales without selling.

Another benefit of great content is that it will encourage people to share your content and engage with you. And when this happens, your audience will grow even more.

Remember, good content:

Solves a problem.

  • Every business faces problems. Your content helps to solve these problems. That helps you to become the go-to person or Thought Leader when people need answers.

Engages.

  • When people read your content, they want to weigh in. They may agree or disagree with you and want you to know why. They may have a follow-up question. You get the idea. And remember, the search engines love this type of back and forth.

Provides value.

  • If a person is looking for information on a particular topic, he or she isn’t going to waste time on fluff pieces. Instead, your content will always be filled with credible and substantial information that isn’t available anywhere else.

Is consistent.

  • Once your target audience sees you as a thought leader, they will come back again and again so make sure you always have fresh content available. If you don’t, they will look for it somewhere else.

Finally, no matter how important the topic, no one is going to read your content if it puts them to sleep. A great story must keep a reader’s attention. And while it is admittedly tough to make certain products and services sound like great literature, you should try your best to make your content as interesting as possible.

GoLeads Content

Advertising your product or service in a newspaper or on TV can cost a lot of money. In some cases, one television ad can eat up an entire year’s marketing budget, or more. If you are like many small businesses, this type of advertising is just not feasible.

One way to get some media attention for your company – without the huge price tag – is to become the focus of a feature story. The key, according to Mark Nowlan in his article How to Attract Attention with a Feature Article, is to emphasize information over outright promotion. By doing so, it is more likely that a reporter or editor will use your story just as you pitch it.

  A feature is an in-depth look at a topic, product or industry–it’s a complex story designed to be read at a leisurely pace. And a feature can benefit your company by linking your brand or product to a larger trend or industry focus while also showcasing you, the entrepreneur, as a thought-leader in your field.

What many people fail to realize about the news industry is that journalists are always on the lookout for feature stories that they can have on hand to be printed or broadcast when there is a shortage of breaking news or on what are commonly referred to as slow news days.

In his article, Nowlan gives you a step-by-step guide to pitching your idea for a feature article to reporters. While such free publicity may seem too good to be true, you might be pleasantly surprised at the interest a quality feature story can generate from the news media. But be patient, sometimes it can take weeks or months before you are contacted regarding your story. If your story is used, however, it will no doubt be worth the wait.

Getting your content noticed is tough. This is true even if you have stayed on top of the recent changes to Google’s algorithm and have put into practice the best in search engine optimization.

The fact is, however, even if you are able to drive people to your website or blog, it doesn’t mean they are going to read what you have written, much less share it. If you are scratching your head wondering why your content doesn’t seem to connect with your target audience, you are not alone. The good news is, there are some common issues that might be to blame for your lack of engagement and most of those issues are fairly easy to correct.

  1. Your headlines aren’t unique. Let’s face it, there is a lot of content out there. That’s why it’s so important that your headlines catch the attention of readers.
  2. Your content is too “informative.” Make sure your content solves a problem or answers a question. Your content must do more than just inform people about an issue because your audience knows what their problem is, what they want to know is how to solve it!
  3. You are unable to get to the point. The attention span of internet users is becoming shorter and shorter and most people scan rather than read articles. Make sure you get to the point quickly or readers will pass you over. You can add more details further down in the story but it’s important you don’t “save the best for last” because you may have lost your readers by then.
  4. Your copy is difficult to read. Remember that short paragraphs, subheads, and bullet points work best.
  5. You haven’t harnessed the power of numbers. Studies show that people are more likely to read posts, articles, blogs, and other content that include numbered lists. And numbered lists are more likely to be shared.
  6. You don’t know your parts of speech. Social media scientists say that headlines that include more verbs and less nouns are more likely to be clicked on.
  7. You don’t write like you talk. Providing good advice in a conversational voice is what makes people view you as an authority on a subject, not using big words.
  8. You’re afraid to be funny. You don’t have to crack jokes in every post or article but it’s a refreshing change of pace when you can insert a little humor into your writing. It also makes you seem more personable.
  9. You are writing about a boring topic. Let’s face it, some topics are easier to write about than others but by getting into the mind of your intended audience it will be easier to make a topic more interesting. After all, you are writing for your reader, not for yourself!
  10. You avoid relationships. Good content will leave people coming back for more. Encourage repeat traffic by asking people to submit comments and questions.
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Inbound marketers know it’s all about content marketing. This is what gets you noticed online-content, SEO work, content and more content! But knowing this doesn’t mean anything unless you’re providing consistent, quality, custom content. As a business owner, or inbound marketing leader, do you really have what it takes to provide exceptional content that makes your phones ring? Can you engage your audience; entice them to come to you? Can you influence buying decisions with your SEO and social media prowess? Were you an English or journalism major? If you answered with even one “no,” hire professionals to write online content.

  • Professional writers know how to present fresh content. Inbound marketing teams may have good concepts, but professional writers know how to execute them online with engaging content, proper grammar, SEO infused sentences and interesting ideas. Business owners know their products and services, but professional writers know how to discuss them.
  • Custom content for the Internet is created for specific audiences. Professional writers know how to speak to each market. They understand the audience and create quality content marketing pieces for each group.
  • Professional writers thrive on deadlines! Inbound marketers understand the importance of maintaining a schedule, but do their jobs depend on following it down to the minute? Most professional writers are driven to get the “story” in before deadline-it’s in their nature, training and vocation. Professional writers get online content out on a timeline, not when “they can get to it.”
  • Inbound marketing teams often have several products/services they’re marketing. Instead of using insider’s technical jargon (which often happens when they are used to produce online content) professional writers are adept at research and turning their findings into useable, teachable language the masses appreciate and understand. Professional writers “speak” to their audience.
  • Professional writers are just that-professional writers. They are trained to write well. They understand the language and how to effectively share a thought with written words. Professional writers create quality content, enjoyable posts and concise thoughts.

If you don’t have a professional writer on staff, use a business that does! GoLeads uses a team of professional writers to create their online content and lead inbound marketing efforts. GoLeads Plus also provides the services of professional writers to all its users.

Call today to find out more: 402-334-1824 or visit the website at http://www.goleadsplus.com/.