Infographics are all the rage these days and it is easy to understand why. The simplicity and straightforward nature of this marketing technique make it appealing to consumers and marketers alike.
Infographics work on a variety of levels and are perfect for today’s online marketplace where visuals are often preferred over long, complicated copy. Infographics are an outstanding way to get your point across without losing the attention of an individual who doesn’t have the time or interest in digesting a large block of copy.
Unfortunately, sometimes creating the simplest things can take the most time and effort. One of the reasons it can be difficult to develop an effective infographic is that there are so many options available. These options include everything from charts, graphics, color schemes, illustrations and more.
What follows is a (somewhat) step-by-step guide to the creating the perfect graphic but is no by no means all-inclusive. The free-form nature of infographics means that you can—and should—add your own personal touches.
Step #1: Pick a Theme
Before you begin creating your infographic you must decide what you want it to communicate to your target audience. What are the most important points you want to emphasize and how are those points best conveyed in a visual way?
Step #2: Write a Compelling Headline
Without an interesting or catchy headline, no one is going to bother looking at the rest of your infographic.
Step #3: Develop a Simple Design
If your infographic is too crowded or visually overpowering it will turn people off. Avoid copy overload and don’t use too many colors, instead opt for a few powerful, contrasting ones. And never forget that blank space is your friend!
Step #4: Remember that Simple Doesn’t Equal Boring.
You can have a simple design and still add small, impactful details. Infographic on pet food? Add some cute paw prints, for example.
Step #5: Cite Your Sources
If you are using data or statistics, make sure to note where you found that information. This adds credibility to your infographic and lets people know that it is more than just a pretty face!
Even the most well thought out and expertly designed infographic won’t do a thing for your business if you don’t heavily promote it and encourage people to like and share it! Make sure you publish it on a variety of platforms to garner it the attention it deserves!
Finally, monitor how often your infographic is being viewed and shared. If it isn’t getting the response you had hoped for, keep tweaking it until it does. If it still isn’t making an impact you may have to go back to the drawing board.