How to Keep the Workplace Merry and Bright this Holiday Season

Every year, you begin the holiday season believing that it truly is “the most wonderful time of the year.” It doesn’t take long, however, to realize that sometimes work is anything but wonderful thanks to an office full of co-workers and a job to do. Fortunately, there are ways to make the season bright while…

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When Thanking Clients, Think Outside of the Box

One of the best way to connect with your customers is to thank them for their business. While there are tried and true methods – a handwritten note or a box of candy, for example – it is important to mix things up. If you are struggling to come up with unique ways to thank…

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How Business Owners Can Save Time on Social Media

If you own your own business, a strong social media presence is a must. Too often, however, small business owners find themselves spending so much time managing their social media sites, they begin to wonder if it is really worth the effort. Shawn Hessinger writes in his article, 26 Tips for Saving Time on Social…

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The Advantages of Outsourcing Your Content Curation

Now, more than ever, the key to getting your website noticed by the search engines is high quality content. And this content must be so engaging that people want to comment on it and share it with others. If you are a small business owner, chances are that even if you could write such quality…

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Retargeting the Right Way

Big data allows businesses to do some amazing things. One of these things is to retarget customers. Research tells us that retargeting helps turn shoppers who are just looking into buyers. Approximately two percent of shoppers will convert on their first visit to an online store and retargeting brings back the remaining 98 percent. Through…

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Successful Marketing Efforts Employ Multiple Techniques

Content marketing and social media are the hottest trends in marketing these days. This is no surprise given the success businesses have found using these channels to market their products and services as well as to promote their brand. What may come as a surprise, however, is that most marketing experts will advise against relying…

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Are You Marketing to the Wrong People?

No matter how big or small the business, marketing is essential to its success. And no matter how large its marketing budget, no business wants to waste its time or money on pursuing dead-end leads. In his article, 7 Ways to Avoid Marketing to the Wrong People, AJ Agrawal tells us that if you are…

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Social Media vs. Website: What’s a Small Business to Do?

Small businesses with tight budgets are understandably cautious about where they invest their limited marketing dollars. This leaves many business owners wondering if they are better off skipping the costs of investing in a website and instead concentrating only on social media. What many business owners do not realize is that a website can be…

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Quality Content is More Important than Ever

Producing quality content is becoming more and more important for companies looking to market their products and services, generate sales leads, and get noticed by the search engines. Unfortunately, producing such content is proving increasingly difficult as the marketplace becomes more crowded and the competition gets tougher. So how can you make sure that your…

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The Many Benefits of Quality Content

Changes in the world of search engine optimization (SEO) mean that quality content is more important than ever. While keywords were once the major factor in getting high search engine rankings, today it is engaging, shareable content that is the name of the game. If you have spent a great deal of time and resources…

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