Are You Marketing to the Wrong People?

No matter how big or small the business, marketing is essential to its success. And no matter how large its marketing budget, no business wants to waste its time or money on pursuing dead-end leads. In his article, 7 Ways to Avoid Marketing to the Wrong People, AJ Agrawal tells us that if you are…

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Social Media vs. Website: What’s a Small Business to Do?

Small businesses with tight budgets are understandably cautious about where they invest their limited marketing dollars. This leaves many business owners wondering if they are better off skipping the costs of investing in a website and instead concentrating only on social media. What many business owners do not realize is that a website can be…

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Quality Content is More Important than Ever

Producing quality content is becoming more and more important for companies looking to market their products and services, generate sales leads, and get noticed by the search engines. Unfortunately, producing such content is proving increasingly difficult as the marketplace becomes more crowded and the competition gets tougher. So how can you make sure that your…

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The Many Benefits of Quality Content

Changes in the world of search engine optimization (SEO) mean that quality content is more important than ever. While keywords were once the major factor in getting high search engine rankings, today it is engaging, shareable content that is the name of the game. If you have spent a great deal of time and resources…

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How to Get Your Company Some Free Press

GoLeads Content

Advertising your product or service in a newspaper or on TV can cost a lot of money. In some cases, one television ad can eat up an entire year’s marketing budget, or more. If you are like many small businesses, this type of advertising is just not feasible. One way to get some media attention…

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The Ever-Changing Game of SEO

Our topic this week is about Search Engine Optimization (SEO). As most of us already know, this game is changing dramatically. Google is placing a lot of emphasis  on content, social media, sharing, etc. Old ways of doing SEO are obsolete. Enjoy the article. Hopefully it sparks some ideas for you. Feel free to contact…

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Why Some Small Businesses Still Haven’t Tried Email Marketing

Recent studies show that more than 70 percent of small businesses say that email marketing makes up the majority of their marketing plan. Email is everywhere these days. Whether for personal or business use, almost everyone has an email account. That’s why email marketing makes such good sense – especially for smaller businesses and companies…

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Email Marketing isn’t Surviving, It’s Thriving

Social apps and the rise of digital and mobile marketing will be the end of email marketing. At least that’s what the experts have been telling us for some time now. One look at email marketing’s ROI and it is easy to see that the experts are wrong. Research shows that email marketing delivers a…

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Bigger isn’t Always Better When it Comes to Your Target Audience

If you are like most people, there is no better feeling than seeing your number of likes, follows, subscribers, and visitors increase. And the more those numbers increase, the better you feel. Jason Zook, founder of IWearYourShirt.com, felt the same way. And for years, according to The Truth About Growing An Audience, he went to…

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Why Creating Fresh Content is Worth the Effort

Creating content is a big job. After all, it takes a lot of time and know-how to create good content and then make sure it is distributed through the right channels and reaches its intended audience. Many business owners want to know that content creation is truly worth the time and effort needed to do…

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