How Social is Social Enough?

If you own a business today, chances are you have some presence on social media. Depending on your business, you could be active on such sites as Facebook, Twitter, LinkedIn or one of the many other social medial platforms popular today. In her article, Is Your Business Social Enough, 4 Ways to Boost Engagement, Nicole…

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The Key to Summer Marketing Promotions is Fun!

Summer is right around the corner. Vacations, family reunions and just hanging out at the pool put everyone—including customers and prospects—in a great mood. This make summer an ideal time to implement light-hearted marketing promotions that get the name out about your business. The best part about summer-time marketing is there are really creative ways…

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How to Attract New Customers

No matter how successful your small business, you should never stop looking for new customers. After all, circumstances can turn on a dime and you never know when you might find yourself needing to replace lost clients or grow your business. If you are just starting out, you may be building your client base from…

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Seven Tips for a Compelling Call-To-Action

When you are marketing your business, sometimes the last thing you think about is your call-to-action. This is unfortunate because a good call-to-action can be the most important part of any marketing campaign. A call-to-action is a statement that tells a lead, prospect, or customer what they should do next. A weak call-to-action is easily…

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What’s Your Social Media Strategy?

Social media is one of the most important marketing tools for small and medium-sized businesses today. Almost 90 percent of marketers will tell you that a social media presence is critical to the success of their business. So it’s no wonder that social media is where small and medium-sized businesses spend the majority of their…

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Six Simple Steps to Increase Your Website’s Visibility

Every business owner wants a website that is highly visible to the major search engines but they struggle with how to make that happen. In many cases, these business owners become overwhelmed and throw up their hands in defeat. If you are one of those business owners, don’t despair! While achieving a high SEO ranking…

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When Marketing a Small Business, One Size Does Not Fit All

When it comes to marketing your small business, you may be tempted to take a cookie-cutter approach. This is especially true if you are worried that your budget doesn’t allow for a custom approach to marketing. The truth is, however, that every business—no matter how large or how small—has a particular target audience it needs…

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Is Your Website Doing its Job?

For years business owners have been told that they must have a website. As a result, almost every business has one. Unfortunately, even businesses that have had a website up and running for long periods of time still aren’t exactly sure what that website is doing for their business. Some business owners have websites for…

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If You Own a Business, Social Media is Crucial to Its Success

Social media is more important than ever to your business. However, knowing what specific aspects of social media to concentrate on can be difficult. After all, social media is a broad term that encompasses many different things. In order to make sure that your social media strategy is as effective as possible, it is important…

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Why B2B Marketers Need to Take a New Look at Facebook

If you are marketing a B2B business but have yet to implement Facebook as part of your overall marketing strategy, you are not alone. Unfortunately, you also are missing out on a critical platform that can help with lead generation and establishing yourself as a thought leader in your industry. In his article, Why Facebook…

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