Ask Yourself: What Has Social Media Done for You Lately?

If you are a business owner, you know you need to be on social media. In fact, you are probably spending a good deal of your marketing budget making sure you are on Facebook, Twitter and LinkedIn. And with so many other high-profile social media sites cropping up, that is unlikely to change. In your…

Continue Reading →

Social Media: The Website of the 90s

Websites have always been the primary factor search engines took into account when it came to their rankings. But the times are changing. Updates in Google’s algorithm means much more interest is being paid to where people are hanging out online. Google and other search engines also are looking for quality, engaging content that is…

Continue Reading →

New Year’s Resolutions Help Small Businesses Get off on the Right Foot

If you are like most people, you probably will make a few New Year’s resolutions to get healthier or happier in 2016. But what about making a few resolutions for your business? Lisa Stevens believes that the New Year is the ideal time for a small business to review its goals and create new ones.…

Continue Reading →

How to Increase Brand Awareness and Generate Leads with Twitter

If you are a small business that is using Twitter to market your product, service or brand, congratulations! Twitter is an outstanding way to increase brand awareness and generate sales leads. However, as is the case with all types of social media, if you are not moving forward, you are moving backward. That is why…

Continue Reading →

Want to Get More Out of Your Website? Put More into It!

Website Design, SEO, Google Marketing

Every business owner understands that in order to succeed in today’s crowded marketplace, they must have a website. After all, if someone is looking for your business, or a product or service that you offer, the first place he or she will turn is online. While getting your website up and running is a great…

Continue Reading →

How to Keep the Workplace Merry and Bright this Holiday Season

Every year, you begin the holiday season believing that it truly is “the most wonderful time of the year.” It doesn’t take long, however, to realize that sometimes work is anything but wonderful thanks to an office full of co-workers and a job to do. Fortunately, there are ways to make the season bright while…

Continue Reading →

When Thanking Clients, Think Outside of the Box

One of the best way to connect with your customers is to thank them for their business. While there are tried and true methods – a handwritten note or a box of candy, for example – it is important to mix things up. If you are struggling to come up with unique ways to thank…

Continue Reading →

How Business Owners Can Save Time on Social Media

If you own your own business, a strong social media presence is a must. Too often, however, small business owners find themselves spending so much time managing their social media sites, they begin to wonder if it is really worth the effort. Shawn Hessinger writes in his article, 26 Tips for Saving Time on Social…

Continue Reading →

The Advantages of Outsourcing Your Content Curation

Now, more than ever, the key to getting your website noticed by the search engines is high quality content. And this content must be so engaging that people want to comment on it and share it with others. If you are a small business owner, chances are that even if you could write such quality…

Continue Reading →

Retargeting the Right Way

Big data allows businesses to do some amazing things. One of these things is to retarget customers. Research tells us that retargeting helps turn shoppers who are just looking into buyers. Approximately two percent of shoppers will convert on their first visit to an online store and retargeting brings back the remaining 98 percent. Through…

Continue Reading →

Page 5 of 8