Sending an email to a prospect for the first time can go a long way toward cementing your relationship. Unfortunately, that can mean they think a lot of your business-or not much at all. Worse yet, you may never know what rubbed a prospect the wrong way or caused that prospect to hit the delete button.

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Have a new email list of sales leads you are ready to approach? Great. Email lists are an outstanding way to grow your business. When done correctly, emails can be an incredible boon to your business.

However, before you send any emails out, it is important that you make sure you don’t jeopardize these new relationships (and potential customers) by failing to include some important items in your email. After all, first impressions are often lasting impressions, and this is especially true in the marketing world.

Your first email should set the stage for all of your emails going forward and will play a large role in whether or not individuals will decide to opt into your subscriber list. Keep in mind that the first email an individual receives from a business will be the one most likely to be opened so it really is your best chance to connect with prospects.

So now that you know how important these emails are, it’s time to talk about what good emails need to include.

  1. A healthy dose of appreciation. No one is forced to open an email so the fact that someone did means they deserve a hefty thank you. And not a generic thank you. You need to thank the individual by name. You may be surprised at how such a simple gesture can have such a huge impact on building a relationship.
  2. Something in return. If you ask someone to agree to receive future emails, make sure that person gets something worthwhile in return, such as a whitepaper or a coupon code. If you don’t offer something of value, a prospect will most likely decide that future emails from you won’t offer anything of value, either.
  3. An opportunity to mine some data. Your first email should allow you to learn something about your target audience. Consider a brief survey that allows people to tell you what they are looking for from your business. You also should include questions that gives you an idea of how often they are comfortable receiving emails. Once you have this information make sure that you use it. Nothing is more frustrating to a prospect than when they tell you what they want and you ignore it.

Your welcome is one of the most important things you will ever send to prospects. Don’t waste the opportunity by failing to include the things that matter most.

Big data is a huge topic these days but how can it really make an impact on your small business? More specifically, what can big data do to make your business more successful? We’ve all heard the hype about big data-it leads to better customer service and more sales conversions-but is that really true?

Making Big Data User Friendly For Small Businesses

Making Big Data User Friendly For Small Businesses

Big data isn’t just for big business. In fact, if you are a small business that isn’t taking advantage of big data you are missing out on some amazing growth opportunities.

It’s Time for Small Business to Embrace Big Data

It's Time for Small Business to Embrace Big Data

Now is the time for small business to embrace big data. So why aren’t more of them doing just that?

Opinion 4 ways small businesses can effectively use big data

Opinion 4 ways small businesses can effectively use big data

Think big data means a big budget? Think again. There are many cost-effective ways for small businesses to harness the power of big data without breaking the bank.

You hear the word data everywhere these days but for many small business owners, it can be a difficult concept. In fact, even those businesses that feel confident in their data collection methods can wonder how they should put that data to work for them.

Of course, this doesn’t mean there is any shortage of advice on the subject. Ask anyone in the business world and they will tell you that data can increase profits, convert more sales, deliver better customer service and almost anything else under the sun. But what are some concrete examples of how the data you have collected (or wish to collect) can impact your business? Read on to learn some specific ways-in straightforward terms-that data can propel your business forward.

It gives you specific insights about your customers.

The right data will pinpoint your target audience and allow you to understand more about them. What are the products they are most likely to buy? Do they prefer to shop online or in-store? Do they prefer email or direct mail? What do they think of your competitors? To put it another way, data can tell you how and where to connect with your customers.

It helps you to price your products.

At what price point are your customers most likely to purchase your products? Are their particular pricing strategies or deals that work better at particular times?

It lets you know where your business is headed.

Data allows you to keep tabs on patterns in your industry. What are your customers likely to want in the short-term and long-term. Does your business plan match these wants? How can you make sure that it does?

It allows you to track your competition.

What are your competitors doing? Often that is the best way to determine what you should be doing. Are their messages similar to yours? How can you differentiate yourself to drive in more business?

It provides you with the ability to adjust your marketing strategies.

Is there a surge in interest in something you are selling? Is engagement picking up or dropping off for a particular product you offer? Monitoring these types of things can allow you to jump on opportunity even before it knocks or ditch a strategy that isn’t resonating with customers or prospects.

Data can be an overwhelming prospect. By breaking it down by the specific ways it can benefit your particular business, it makes it a lot less intimidating and a lot more valuable.

According to Google, roughly 50 percent of all B2B queries today are made on smartphones. And that number is growing. In spite of this fact, almost half of all B2B companies say they have not made a significant investment in mobile marketing. So what gives?

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