Branding Your Business One Customer at a Time

If you aren’t actively building a brand for your business, make no mistake, your brand is still being built. In other words, every day customers, prospects and even your competitors are helping to shape your reputation. Social media means that a disgruntled customer need only post about one terrible experience they had with your business…

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Feeling Left Out of the Content Marketing Conversation?

We’ve all been there. Everyone is talking about the latest movie, fitness craze or current event and instead of admitting we have no idea what they are talking about, we nod knowingly and pretend like we do. After all, who wants to come across as out of touch? Many small business owners admit to feeling…

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Making the Most of Tradeshows

In today’s digital marketplace there have never been more ways to promote your business. Despite these new promotional avenues, tradeshows continue to be one of the most important marketing investments a company can make, particularly in the B2B industry. The average B2B company will investment almost 40 percent of its annual marketing budget on tradeshows.…

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Where Does Your Marketing Focus Lie?

The most successful marketers have one thing in common—a laser-like focus on what they want to accomplish. This has never been truer than it is today. While in the past marketers had only a few ways to market their products or services or promote their brand that is no longer the case. Modern day marketers…

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The GoLeads Growth Equation

The GoLeads Growth Equation Maximizing Results Webinar   Bill Mattern presents on the topic: “Maximizing Results: How To Find More Customers Today.” Listeners will get the following outcomes: • Spending more time with your best prospects • Use tools and approaches that drive the prospect toward more valuable engagements • Get the most from any…

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The Key to Using Social Media for B2B

When many people think of social media, they think of funny cat videos, connecting with long-lost high school friends and sharing family photos. In light of this fact, it is easy to understand why many in the B2B world wonder how they can use social media to communicate with their customers and prospects. The truth…

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How to Make 2017 the Best Year Ever for Your Business

Is your business as successful as you would like it to be? If you are like most business owners, chances are the answer to that question is no. That’s because even if your business is doing exceptionally well, it could always be doing better. So how can you ensure that your business will be better…

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Help Customers Avoid the Holiday-Shopping Blues

The holidays are billed as the most wonderful time of the year. However, many last-minute holiday shoppers may beg to differ. If you own a business and are looking to attract shoppers short on time and gift ideas, we’ve got some simple hints to allow you to do just that. Here are some ideas on…

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Marketing a Small Business? Don’t Play the Imitation Game!

Your mother was right. You shouldn’t try to be something you’re not. This is an important lesson for small businesses, as well. Many small businesses believe that in order to be successful, they need to do things like much bigger companies. However, the companies they try to emulate usually have much deeper pockets. When it…

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Five Holiday Gifts that Show Clients You Really Care

The holidays are just around the corner and if you are like most business owners, you are scrambling for ideas on how to thank your customers for their patronage. Sure, you can send them a tin of cookies or a desk calendar, but are you really going to stand out from the crowd that way?…

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