Nothing is more gratifying than having a large number of people visit your website. On the other hand, nothing is more frustrating than having so few of those visitors convert. If this is happening to you, don’t wait to do all that you can to reverse this troubling trend.

Without compelling landing pages, customers and prospects are going to be less likely to convert. But before you can create a compelling landing page, you need to know what makes a landing page stand out.

Improving your SEO by clarifying your goal

If you want to convert more visitors to your website, it’s important to get inside the head of those visitors. In other words, become familiar with the psychological principles that help to increase website conversion.

Blog posts are a great way to increase conversions. But to get results, you have to make sure you are crafting the type of blog posts that convert.

Not sure where to start? Contact GoLeads SEO expert teams!

It’s been said (probably millions of times) that if you aren’t moving forward, you are falling behind. This expression is so popular because it is so true. And it goes for almost everything in life and in business-including content marketing.

Even if you are satisfied with your content marketing efforts you need to continue to improve on those efforts or your content’s ability to make an impact will diminish. Of course, this is easier said than done and it can be difficult to know how to continue to up your content game. No worries, we’ve got some ideas to help you do just that!

  1. Engage with those who read your content. Posting content is just the first step in content marketing. The real payoff comes when you are able to engage with the people reading it. If someone leaves a comment, begin a conversation that encourages a back and forth with the person who initially commented on the piece and keep in mind the many others that will be reading the exchange.
  2. Don’t rely on news-based content. Sure, you need to keep up with trends in your industry but don’t neglect to post content that stays relevant for long periods of time, as well. It is this type of content that often pays off the most.
  3. Be a master of reinvention. Just as there is no need to reinvent the wheel, there is no need to reinvent your content. It is a good idea to update and refresh it, though. Some examples would be to write follow-ups or post the same piece of content to different channels.
  4. Always have an objective. Every piece of your content needs to have an objective. Looking to generate leads? Want to be seen as a thought leader? The true definition of great content is that it helps a business reach a particular goal.
  5. Find the answers your audience is looking for. If you get asked a question that there seems to be no answer for, find it. In other words, do your own research. So much of content these days comes from citing research or studies. Make yours stand out by doing some original research of your own.

Content marketing offers endless opportunities to market your business. Unfortunately, it is easy to get into a rut and keep doing things the same way over and over. One of the beauties of content marketing is its versatility. Make an impact by capitalizing on this fact.

Internet searches are now more likely to take place on a mobile device than on a desktop and this trend shows no signs of slowing. While experts have long predicted mobile would eclipse desktop usage, many small businesses are understandably unsure about their mobile SEO strategy.

The popularity of mobile is no reason for businesses to panic but they do need to face the fact that more than half of all internet searches are now taking place on mobile devices. They also need to make sure that their SEO efforts are optimized for mobile or they are going to lose out on a lot of traffic.

The fact is, most businesses understand the importance of SEO. Now they need to understand how to use that knowledge and apply it to mobile. What follows are a list of tips to get started on the path to successful SEO for mobile:

  1. Compose Compelling, Concise Headlines. Since mobile screens are smaller, it is important that headlines are short and to the point. Creativity is the key here. Headlines cannot be too wordy and they must quickly grab the attention of the reader.
  2. Clip Content. Posting an important article or blog in its entirety is fine but include some snippets of information at the top of the story so readers know if they want to commit to reading the whole article.
  3. Test on Different Devices. Many businesses only test their website on one type of device, but this is a mistake. Test to see that your website fits devices of all sizes so that your website is accessible to all. Likewise, website designs and features that work well on desktop screens don’t always translate to mobile. Test to find out if yours does. If it doesn’t, go for a simpler, cleaner look for mobile.
  4. Mind Your Load Times. Loading speeds are important to users who are in a hurry and also to search engines. If it takes too long for your website to load, both will bail out on you.
  5. Don’t Forget Social Media. Optimizing your website for mobile is critical but don’t forget to do the same for social media.

Finally, while mobile optimization is getting a lot of attention these days, remember that just less than half of visitors to your website will be doing so from their desktop. This means that while you should make sure your website is optimized for mobile, it should not be at the expensive of visitors using desktops.

Your website has the power to be your best salesperson – but not if you are using the wrong keywords. Keywords are the crucial element in making sure that your website ranks high on search engine result pages, after all.

While everyone knows about SEO, not everyone is exactly sure how to choose the right keywords. If you are just now getting into the SEO game it can be especially daunting.

It helps to keep in mind that when it comes to choosing keywords, you goal is to figure out what keywords your potential customers are using to search for your products and services and then connect your website to those keywords. You also should keep in mind the following:

  1. It’s important to size up the competition. What are they blogging about? What do their landing pages look like? Are there particular keywords that appear repeatedly in their copy? If their website shows up on the first page of search results you will know the keywords they are using get noticed.
  2. Generic keywords don’t work. Keywords do not have to be just one word. In fact, it’s probably better if they aren’t. A little specificity goes a long way. For example, if you sell floor coverings, “tile” or “carpet” are going to be pretty competitive words and probably won’t do you a lot of good. Instead, focus on more descriptive phrases such as “porcelain floor tile” or “laminate wood flooring.”
  3. Testing is essential. You need to test how particular keywords work. You may be surprised to learn how a slight change in words or word order can make a significant difference. If you don’t test, however, you will never know which combinations work better than others.
  4. Region-specific keywords can make a big impact. When you add your city and state as keyword phrases, as well as the address of your business, this lets the search engines know you serve that market. This will help to drive local traffic to your site.

Coming up with an initial set of keywords can be a lot of work. And the fact is, you probably won’t get it right the first time. However, it does get easier over time since you will have a baseline for knowing what works and what doesn’t work. The key to success is to always pay close attention to how your website is ranking on search engine result pages. That way you can make the changes necessary to excel at SEO.

If you are a business owner wondering whether you should concentrate more on digital marketing or more traditional marketing methods, you are not alone. Many businesses today are asking the same question.

You may be surprised to learn, however, that choosing one of these methods over another is almost never a good idea. Instead, the name of the game is marketing integration.

While digital marketing seems to be all the rage, most marketers agree that if they are looking for the highest quality leads they will find those leads using decidedly traditional marketing techniques. In other words, at tradeshows, networking events and industry conferences.

That doesn’t mean you won’t need digital forms of marketing. While you may find some outstanding leads working a tradeshow, the best way to nurture many leads is through social media or other digital marketing methods. If you are interested in marrying digital and traditional marketing but are unsure how to do it, here are five simple ideas that will get you started.

  1. Parlay a TV ad into online exposure. A consumer will only see a television ad for 30 seconds but adding a digital call-to-action will keep viewers engaged in the long-term. This can be accomplished by encouraging viewers to go to your website, for example, to learn more about your product or to access special offers.
  2. While online shopping continues to skyrocket in popularity, more and more people are comparison shopping online and then making their final purchase in a physical store. Providing coupons online that allow shoppers to save in-store combines the virtual and brick-and-mortar shopping experiences. If you are trying to drive traffic to your website, make sure to have printed collaterals in your store that encourages shoppers to check you out online.
  3. Turn information collected online over to your sales team so that they can use this information to follow up leads with a phone call or personal note.
  4. If you are hosting an event at your place of business consider live video streams for those who can’t attend. You also can promote the event on your social media sites before they happen and post photos afterward.
  5. Make sure your print materials use keyword phrases that compliment your SEO strategy.

Whatever your marketing goals, it is important that you never view digital and traditional marketing as an either-or proposition. Instead use them together to engage customers in a more holistic manner.

Blogging can do wonders for a business. Driving traffic to its website and converting that traffic into leads are just two important benefits of blogging. Blogging also helps a business become seen as a thought leader in its industry which helps establish trust with current and prospective customers.

While it is easy to see why blogging is so important to a business, blogging itself can be much more difficult. Many times it isn’t the blogging itself that causes issues, rather the ability to come up with blog topics over and over. In order for blogging to successfully promote your business, it must be done on a consistent basis. Unfortunately, coming up with new and fresh ideas can be extremely challenging.

If you feel as if you have hit a wall in terms of blog post topics, rest easy. What follows is a list of ways to spark your creative juices and have you back at the keyboard in no time.

1. Ask questions. These questions don’t have to be profound. Next time you are talking with a client just ask that client what his or her biggest challenge is right now. And customers aren’t the only ones you can get ideas from, either.

2. Interview experts. People love to read interviews with leaders in their industry who have been successful. Interviews are great blogs because you don’t have to come up with the content, the interviewee does that for you.

3. Brainstorm. It seems simple but how many times have you asked your co-workers and sales team to sit with you for a few minutes and just throw out ideas. You might be surprised at how many topics you gain from such meetings. Bring donuts and the room will be packed!

4. Use personal experience. Think of a time when you learned an important lesson from a failure. Or when you stuck with an idea no one else believed in and it paid off. These types of blog posts make for great reading because they personalize the author.

5. Spy on your competitors. What are your biggest competitors writing about? If they are getting a lot of likes on their blog posts see if there is anything you could learn from their methods or topics.

6. Keep up on current events. This is a great way to write timely and creative blog posts. Sporting events are a good example. How about a post on how hiring employees is like preparing for the NBA draft.

7. Take a look back. What were your most popular blog posts? Consider updating those posts or expanding on them. Chances are they will be popular once again.

Blogging can be difficult but is essential to the success of your business. Hopefully the ideas listed above will make the task of blogging a little easier.

The most successful marketers have one thing in common—a laser-like focus on what they want to accomplish. This has never been truer than it is today.

While in the past marketers had only a few ways to market their products or services or promote their brand that is no longer the case.

Modern day marketers find themselves in a much different situation. The options available to market their products and services are virtually endless–social media, podcasts, blogs, content creation, radio and TV ads, print ads, white papers, cold calling, SEO. So what’s a marketer to do?

It all comes down to focus. Today’s marketers must focus on what they want to achieve with their marketing efforts. They either want to draw people to their business through inbound marketing or they want to get their message out to as many people as possible through outbound marketing.

Inbound marketing uses things like social media marketing, content creation and SEO. This type of marketing allows a business to be seen as a thought leader in their industry. And when a prospect is ready to make a purchase, he or she naturally is drawn to that business.

Outbound marketing is a more traditional form of marketing. Businesses who use outbound marketing want to get their name in front of the largest amount of people possible. They want to build brand awareness and so employ tactics such as cold calling, direct mail, and print and broadcast ads to do just that.

There are pros and cons to both of these methods. Inbound marketing requires patience as it takes time before results are achieved. Outbound marketers usually see faster results but those results are often short-lived.

As a marketer, it is important that you decide which technique fits best with your business model remember that if you choose to concentrate on inbound marketing that doesn’t mean you can’t throw in a print ad every once in a while. In general, however, it is important to concentrate on either inbound or outbound since the best results are achieved this way.

Finally, in order to decide between inbound or outbound marketing you need to look at your target audience. Decide which method aligns with that audience. Inbound marketing is usually best for businesses who really know their target audience. While more budget friendly, inbound marketing does require more time to see results. Consumers usually find this type of marketing less intrusive.

Outbound marketing is more costly but reaches a much larger audience. It is often preferred by businesses that are trying to get on the map. Outbound is often preferred by older consumers, B2B customers and when larger purchases such as cars are involved.

Many small businesses believe they do not need to be concerned with SEO but nothing could be further from the truth. In fact, recent changes to SEO practices have shifted a great deal of focus to local SEO, making it more important than ever to small and local businesses.

Local businesses that aren’t maximizing their SEO results are likely to lose potential customers to their competitors who are easier to find online. It is essential, therefore, that businesses keep up with changes in SEO in order to achieve a higher local SEO ranking. After all, if you are a small, local business most of your sales leads will be local.

If you still believe SEO isn’t something you need to invest in, you might change your mind after considering the following:

  1. Local SEO improves your visibility because it gives you a better spot on a search engine result pages that show only local businesses.
  2. Local SEO attracts a very specific target audience. If are a painting company and someone types in house painters in your area, it is likely they really want someone to paint their house. This leads to much better conversion rates.
  3. Local SEO results in less competition. If your customers are looking for an interior designer, they likely want one in their area. In most cases, they don’t want to do business with someone four states away. If there are only a handful of interior designers in your area, your pool of competitors just got a whole lot smaller and your chance of landing a new customer a whole lot greater.
  4. Local SEO is an important element when it comes to mobile apps. Research shows that more than half of all internet searches take place on mobile phones. If you aren’t visible through SEO on mobile devices, people will not be able to find you. What’s more, Google reports that if an individual looks for a business on his or her phone, they are likely to visit that business the same

While small businesses may think that SEO is something they need not concern themselves with, this is absolutely false. In fact, SEO is critical to the success of all businesses, no matter how big or how small.

 

 

If you own a business, getting that business up and running online can seem like a Herculean task. When it finally goes live, it may be tempting to sit back and bask in your accomplishment but that is the last thing you should do.

While it’s true that more than 90 percent of consumers go online to look for products and services. Just because you are online doesn’t mean these consumers will find you. In fact, not actively promoting your brand online is the same as not being online at all.

According to The First 5 Things to Do After Getting Your Business Online, an article by the small business editor at Small Business Trends, there are some critical steps you need to take to keep your business moving forward after it goes online.

  1. Use your domain name to promote your brand
  2. Create lots and lots (did we mention a lot) of content
  3. Find customers through email, social media, and search engine optimization
  4. Create e-commerce capabilities and/or capture leads online
  5. Remain flexible and open to new ways of doing things

Don’t get discouraged if you can’t accomplish every item on this list immediately or perfectly. The important thing is that you have a plan and continue to work toward your online goals.

Keep track of what you learn and don’t be afraid to make adjustments along the way.  As your needs change, you may need a full-fledged e-commerce site or you may want to make your website mobile-friendly.

Of course, if you feel that you are in over your head when it comes to getting noticed online, it might be time to enlist some help. At GoLeads, we have helped people just like you create content, actively connect with new customers, and capture leads. And that is just the beginning.

Finally, remember that just because your business is online, it doesn’t mean you can only use online methods to get it noticed. A combination of online and offline marketing tactics is usually the best strategy for getting your business noticed.

Search engine optimization (SEO) has always been important to businesses. However, recent changes to Google’s algorithm mean that now, more than ever, businesses need a firm grasp on the best practices in SEO. This is especially true for businesses that rely heavily on results from search engines to drive traffic to their websites.

At GoLeads, we are always amazed at the responses we receive from clients after we introduce the subject of SEO to them. Answers are varied, but usually come down to these top 3:

“Oh, we’re already doing this.”

“I have someone concentrating on this full time.”

“We do outbound calling. We don’t want inbound calls.”   (Really?)

What’s interesting about the first two responses is that it doesn’t take much research to recognize they really aren’t doing anything when it comes to SEO. We can never find them in the organic listings under their keywords or phrases. Plus, their back-end coding is all wrong, there is no new content…the list goes on.

The great thing about SEO is that it’s never too late to start taking an active approach to it. Now is the time to get back in the game. That’s because Google has changed the rules quite dramatically that it’s possible for everyone to compete for visibility.

Need another incentive? Businesses that do not abide by Google guidelines may be removed from its search engine entirely.

While deciphering and adhering to SEO best practices may seem daunting, fear not! Learning how to best leverage SEO for your business is not impossible. What follows are the most important things to keep in mind when it comes to the latest in SEO:

  1. YOUR WEBSITE MUST BE MOBILE AND USER FRIENDLY. Most of us realize that every business must have a mobile website. But equally important is that your mobile website is easy to read and look good on every type of mobile device, including smart phones and tablets.
  2. CONTENT REMAINS KING. Content continues to reign supreme and it is becoming more important all the time. Today’s content must be high quality, provide useful insights, and be easily shared.
  3. SPEED COUNTS. Slow websites will be penalized. For example, if the pages on your website take too long to load, your page ranking will suffer.
  4. TIME (ON YOUR WEBSITE) IS OF THE ESSENCE. There is no such thing as someone spending too much time on your site. In fact, Google will be judging your content on how long people spend on your website. Likewise, if you have a lot of visitors to your website but they don’t stay for long, you need to find out why that is and take steps to change it.

Knowing what SEO strategies are most important and how to implement them can be a struggle. At GoLeads, we help businesses just like yours do this every single day and we can do the same for you. Navigating the new SEO landscape can be difficult, but the good news is you don’t have to go it alone!