In the marketing world, it’s all about data. Data is gathered, it’s analyzed, it’s bought and it’s sold. Unfortunately, as important as data is to businesses, few of us are taking advantage of the most important—and accessible—data of all: our internal data.
At GoLeads, we know that a company’s internal customer database is the most valuable list out there. Despite this fact, in many cases, internal lists are some of the most incomplete lists of all. Think about it. How many of your internal files are missing basic facts such as a number of employees or industry type? Now consider how valuable this information would be for securing new business if it was coupled with your internal invoicing, for example.

 

Of course, not all lists are not created equal. There are cold lists, response lists, and everything in between. What you consider to be the most valuable list can (and will) depend on what you are trying to accomplish. Want to saturate consumers or businesses in a particular geographic area? A list with all demographic filters removed is the way to go. Looking to reach only your best prospects? A list with precise demographic, geographic and psychographic filters will help you do just that.

Here is a list of the most common types of lists:

  1. Cold Lists: Prospects who have not expressed an interest in your product nor have they reached out to you.
  2. Warm Lists: Prospects who have purchased similar products and have expressed an interest in a related product.
  3. Response Lists: Businesses or consumers who have responded to an offer from your company.
  4. Customer Lists: Business or consumers who have purchased something from you in the past.
  5. Hot Lists: Prospects that have expressed a strong interest in your product or services.

 

GoLeads is the list expert. We provide B2B and B2C companies general lists, laser-targeted lists and any other type of list they require. Finally, what sets us apart from other list companies, however, is that fact that we do more than provide lists to our clients, we work with them to drive up the value of their internal database.

If you are looking to draw more traffic to your website, organic searches are an outstanding way to do that. While chances are great that pay-per-click ads also will be a part of any truly effective marketing strategy, organic searches are an excellent tool that allows small businesses to generate qualified leads.

As a small business owner it can be difficult to know exactly how to increase organic traffic—especially when so many other businesses (with similar product offerings) are trying to do the same thing. In light of this fact, here are some important reminders small businesses should keep in mind when trying to increase organic traffic:

  1. Don’t try to be something you’re not. Many small businesses that sell to a specific target market try to water down their overall message to try to appeal to a greater number of people. This is almost always a mistake. Why? You often end up alienating the very customers and prospects who are really interested in what you have to sell. Therefore, it is always best to cater to your specific audience.
  2. People understand that they get what they pay for. If you offer the best product or service, people will be willing to pay for it. It’s that simple. Sure, there will always be those consumers who are only interested in a low price but those individuals almost never remain loyal to any business or brand. Most people are very aware that you get what you pay for and may actually be put off if your price is too low.
  3. Focus on community building. Connect and engage with customers and prospects on social media. Make sure your content always connects, educates and inspires. People may be initially attracted to your product or service because of a promotional offer, for example, but customer loyalty comes about through building long-term relationships. That is why it is important that you foster these types of relationships.

Organic marketing is not always easy and it does takes time. However, if done correctly it can have a tremendously positive effect on your bottom line. In the end, organic marketing is about building something of value that goes beyond just what you are selling. And once you create that value you can be sure that customers will keep coming back for more.