Why Digital Marketing Can Make or Break Small Businesses

Digital marketing is no longer optional for small businesses. Instead, digital marketing can literally make or break a small business. While many small businesses still staunchly believe that their business can thrive without digital marketing, this is simply not true. From social media to online reviews to local online searches, you either adopt digital marketing…

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Six Ways to Tailor Content to a B2B Audience

Business-to-business marketing differs in many ways to business-to-consumer marketing. While in both cases you are selling a product or service to another person, that is where the similarities end. Despite this fact, many B2B marketers write their content in much the same way they would write B2C content. If you are looking to improve the…

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Five Ways to Provide a Personalized Customer Experience

More and more consumers are asking for personalized experiences. After all, in today’s online marketplace, people are asked to give up more personal information. Therefore, it only seems fair that they should expect this information to be used for their benefit. Unfortunately, many businesses – especially small businesses – are at a loss when it…

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Selling vs. Marketing: Is There Really a Difference?

Are you selling a product or marketing your business? Did you know there is a difference? If you aren’t sure what you are-or should be-doing, you aren’t alone. Running a business take a lot of time and energy. Getting the name out about your product or services may seem like something that you shouldn’t have…

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Three Ways to Break Through the Cluttered Content Marketplace

Many businesses are using content marketing to promote their business online. This is no surprise given the many ways these businesses can use content marketing to leverage their brand. From allowing a business to be seen as thought leader in their industry to capturing leads to building brand loyalty, content marketing is the name of…

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The Best Ways to Market Your Small Business in 2017

If you are looking for the best ways to market your small business, you need to know what the latest trends in marketing are right now. The problem is, it can be difficult to distinguish an important trend from a passing fad. While you want to be on top of the latest trends, you also…

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Why Asking for Customer Reviews is Difficult (but Still Necessary)

Customer reviews and testimonials are one of the best ways to increase sales. This is especially true for small-and medium sized businesses that don’t have a huge marketing budget. Consider this statistic: 90 percent of shoppers say they take online reviews and testimonials into consideration before they make a purchase. Therefore, if you aren’t actively…

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Feeling Left Out of the Content Marketing Conversation?

We’ve all been there. Everyone is talking about the latest movie, fitness craze or current event and instead of admitting we have no idea what they are talking about, we nod knowingly and pretend like we do. After all, who wants to come across as out of touch? Many small business owners admit to feeling…

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Help Customers Avoid the Holiday-Shopping Blues

The holidays are billed as the most wonderful time of the year. However, many last-minute holiday shoppers may beg to differ. If you own a business and are looking to attract shoppers short on time and gift ideas, we’ve got some simple hints to allow you to do just that. Here are some ideas on…

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Five Holiday Gifts that Show Clients You Really Care

The holidays are just around the corner and if you are like most business owners, you are scrambling for ideas on how to thank your customers for their patronage. Sure, you can send them a tin of cookies or a desk calendar, but are you really going to stand out from the crowd that way?…

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