The Latest in B2B Marketing Trends: A Mid-Year Update

If you are a B2B marketer, you are likely always on the lookout for news ways to fill your sales funnel. After all, lead generation is the lifeblood of any business. While most articles on the latest trends in marketing usually hit around the New Year, we thought we would mix things up a little…

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Five Signs Your Content Marketing Strategy Needs a Make over

Content is king. But that doesn’t mean that every piece of content is worth its weight in gold. While you should never publish a piece of content you are not satisfied is well written and connects, educates and inspires your target audience-that doesn’t mean you aren’t going to miss the mark once in a while.…

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Five Ways to Provide a Personalized Customer Experience

More and more consumers are asking for personalized experiences. After all, in today’s online marketplace, people are asked to give up more personal information. Therefore, it only seems fair that they should expect this information to be used for their benefit. Unfortunately, many businesses – especially small businesses – are at a loss when it…

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Three Ways to Break Through the Cluttered Content Marketplace

Many businesses are using content marketing to promote their business online. This is no surprise given the many ways these businesses can use content marketing to leverage their brand. From allowing a business to be seen as thought leader in their industry to capturing leads to building brand loyalty, content marketing is the name of…

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Seven Simple Ways to Drive Backlinks

If you are a small business owner looking to improve your content marketing efforts, driving more backlinks to your website is essential to your success. This can be a difficult task, however, if you aren’t sure how to generate backlinks. While everyone talks about content marketing and all that it can do for a business,…

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Feeling Left Out of the Content Marketing Conversation?

We’ve all been there. Everyone is talking about the latest movie, fitness craze or current event and instead of admitting we have no idea what they are talking about, we nod knowingly and pretend like we do. After all, who wants to come across as out of touch? Many small business owners admit to feeling…

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Marketing a Small Business? Don’t Play the Imitation Game!

Your mother was right. You shouldn’t try to be something you’re not. This is an important lesson for small businesses, as well. Many small businesses believe that in order to be successful, they need to do things like much bigger companies. However, the companies they try to emulate usually have much deeper pockets. When it…

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A Step-By-Step Guide to Creating a Compelling Infographic

a-step-by-step-guide-to-creating-a-compelling-infographic

Infographics are all the rage these days and it is easy to understand why. The simplicity and straightforward nature of this marketing technique make it appealing to consumers and marketers alike. Infographics work on a variety of levels and are perfect for today’s online marketplace where visuals are often preferred over long, complicated copy. Infographics…

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At a Loss for Words? How to Come Up with Great Content Topics.

At a Loss for Words? How to Come Up with Great Content Topics

In today’s digital marketplace, getting noticed online is essential to the success of your business. The key to getting noticed is writing and publishing outstanding content. Without quality, engaging content, your brand simply won’t get the attention it deserves. Coming up with engaging content can be a difficult task. In fact, most marketers will tell…

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Content Creation vs. Content Marketing

Content Creation vs. Content Marketing

If you believe that content creation and content marketing are the same thing, you are making a common, but costly, mistake. While content creation is an important part of content marketing, it is still just one part of the content marketing equation. A great content writer is a wonderful asset. However, no matter how well…

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