When Marketing a Small Business, One Size Does Not Fit All

When it comes to marketing your small business, you may be tempted to take a cookie-cutter approach. This is especially true if you are worried that your budget doesn’t allow for a custom approach to marketing. The truth is, however, that every business—no matter how large or how small—has a particular target audience it needs…

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Is Your Website Doing its Job?

For years business owners have been told that they must have a website. As a result, almost every business has one. Unfortunately, even businesses that have had a website up and running for long periods of time still aren’t exactly sure what that website is doing for their business. Some business owners have websites for…

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If You Own a Business, Social Media is Crucial to Its Success

Social media is more important than ever to your business. However, knowing what specific aspects of social media to concentrate on can be difficult. After all, social media is a broad term that encompasses many different things. In order to make sure that your social media strategy is as effective as possible, it is important…

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Why B2B Marketers Need to Take a New Look at Facebook

If you are marketing a B2B business but have yet to implement Facebook as part of your overall marketing strategy, you are not alone. Unfortunately, you also are missing out on a critical platform that can help with lead generation and establishing yourself as a thought leader in your industry. In his article, Why Facebook…

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We Know Search Engine Optimization Has Changed. The Question is: Have You?

If you are still utilizing old search engine optimization (SEO) techniques, or worse, your SEO vendor who you are paying continues to implement old SEO techniques, you may (and probably will) wake up one day and find your website is nowhere to be found within the search engines. That’s because the game of SEO and…

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How Content Marketing Will Continue to Evolve in 2016

The one thing that will never change about content marketing is the fact that it will always be changing. Now that 2016 is here, it’s time to take a look at what many experts believe will be the biggest trends in content marketing over the next 12 months. Mobile first. While there has been an…

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Now More than Ever Local Businesses Need to Concentrate on SEO

Many small businesses believe they do not need to be concerned with SEO but nothing could be further from the truth. In fact, recent changes to SEO practices have shifted a great deal of focus to local SEO, making it more important than ever to small and local businesses. Local businesses that aren’t maximizing their…

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Social Media Critical to the Success of Your Business

Marketing your business through social media is critical to the success of your brand. In fact, social media marketing is no longer an option for businesses looking to promote their brand, products and services—it is a must. Social media also is critical to SEO ranking. In her article, 10 Things You Have to Know about…

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Ask Yourself: What Has Social Media Done for You Lately?

If you are a business owner, you know you need to be on social media. In fact, you are probably spending a good deal of your marketing budget making sure you are on Facebook, Twitter and LinkedIn. And with so many other high-profile social media sites cropping up, that is unlikely to change. In your…

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Social Media: The Website of the 90s

Websites have always been the primary factor search engines took into account when it came to their rankings. But the times are changing. Updates in Google’s algorithm means much more interest is being paid to where people are hanging out online. Google and other search engines also are looking for quality, engaging content that is…

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