The Key to Using Social Media for B2B

When many people think of social media, they think of funny cat videos, connecting with long-lost high school friends and sharing family photos. In light of this fact, it is easy to understand why many in the B2B world wonder how they can use social media to communicate with their customers and prospects. The truth…

Continue Reading →

How to Make 2017 the Best Year Ever for Your Business

Is your business as successful as you would like it to be? If you are like most business owners, chances are the answer to that question is no. That’s because even if your business is doing exceptionally well, it could always be doing better. So how can you ensure that your business will be better…

Continue Reading →

The Benefits of Multi-Touch Marketing

If you are overwhelmed at the idea of multi-touch marketing you are not alone. Many business owners are reluctant to embark on this type of marketing campaign. This is unfortunate since multi-touch marketing is easier than you may think. It also is a great way to reach out to prospects and convert sales leads. With…

Continue Reading →

How Social is Social Enough?

If you own a business today, chances are you have some presence on social media. Depending on your business, you could be active on such sites as Facebook, Twitter, LinkedIn or one of the many other social medial platforms popular today. In her article, Is Your Business Social Enough, 4 Ways to Boost Engagement, Nicole…

Continue Reading →

The Key to Summer Marketing Promotions is Fun!

Summer is right around the corner. Vacations, family reunions and just hanging out at the pool put everyone—including customers and prospects—in a great mood. This make summer an ideal time to implement light-hearted marketing promotions that get the name out about your business. The best part about summer-time marketing is there are really creative ways…

Continue Reading →

How to Attract New Customers

No matter how successful your small business, you should never stop looking for new customers. After all, circumstances can turn on a dime and you never know when you might find yourself needing to replace lost clients or grow your business. If you are just starting out, you may be building your client base from…

Continue Reading →

Seven Tips for a Compelling Call-To-Action

When you are marketing your business, sometimes the last thing you think about is your call-to-action. This is unfortunate because a good call-to-action can be the most important part of any marketing campaign. A call-to-action is a statement that tells a lead, prospect, or customer what they should do next. A weak call-to-action is easily…

Continue Reading →

What’s Your Social Media Strategy?

Social media is one of the most important marketing tools for small and medium-sized businesses today. Almost 90 percent of marketers will tell you that a social media presence is critical to the success of their business. So it’s no wonder that social media is where small and medium-sized businesses spend the majority of their…

Continue Reading →

Six Simple Steps to Increase Your Website’s Visibility

Every business owner wants a website that is highly visible to the major search engines but they struggle with how to make that happen. In many cases, these business owners become overwhelmed and throw up their hands in defeat. If you are one of those business owners, don’t despair! While achieving a high SEO ranking…

Continue Reading →

When Marketing a Small Business, One Size Does Not Fit All

When it comes to marketing your small business, you may be tempted to take a cookie-cutter approach. This is especially true if you are worried that your budget doesn’t allow for a custom approach to marketing. The truth is, however, that every business—no matter how large or how small—has a particular target audience it needs…

Continue Reading →

Page 4 of 8