Entries by GoLeads

How Mobile Marketing is Affecting the B2B Buyer Landscape

Mobile marketing is huge. Unfortunately, many B2B marketers are slow to adapt, believing that the complexity of B2B purchasing isn’t conducive to mobile devices. Research shows that B2B marketing leaders are using mobile to drive, or influence, an average of more than 40 percent of their revenue. These leaders report that mobile speeds up time-to-purchase, […]

Six Ways to Boost Email Open and Conversion Rates

Email remains one of the most effective forms of marketing. Despite its success, there are likely plenty of your customers and prospects who are not opening your emails at all. Equally disheartening is when a customer or prospect opens your email but fails to convert. What’s a business to do? Well, read on for important […]

Five Tips to Ensure Webinar Success

Webinars are an excellent way to engage with your target audience and get your brand noticed. It is for this reason that the number of companies offering webinars is on the rise. After all, who wouldn’t want to get in on the success of this extremely effective marketing tactic? Unfortunately, many companies fail to do […]

,

Optimizing for Mobile More Important than Ever

Internet searches are now more likely to take place on a mobile device than on a desktop and this trend shows no signs of slowing. While experts have long predicted mobile would eclipse desktop usage, many small businesses are understandably unsure about their mobile SEO strategy. The popularity of mobile is no reason for businesses […]