Entries by GoLeads

How Mobile Marketing is Affecting the B2B Buyer Landscape

Mobile marketing is huge. Unfortunately, many B2B marketers are slow to adapt, believing that the complexity of B2B purchasing isn’t conducive to mobile devices. Research shows that B2B marketing leaders are using mobile to drive, or influence, an average of more than 40 percent of their revenue. These leaders report that mobile speeds up time-to-purchase, […]

Six Ways to Boost Email Open and Conversion Rates

Email remains one of the most effective forms of marketing. Despite its success, there are likely plenty of your customers and prospects who are not opening your emails at all. Equally disheartening is when a customer or prospect opens your email but fails to convert. What’s a business to do? Well, read on for important […]

Five Tips to Ensure Webinar Success

Webinars are an excellent way to engage with your target audience and get your brand noticed. It is for this reason that the number of companies offering webinars is on the rise. After all, who wouldn’t want to get in on the success of this extremely effective marketing tactic? Unfortunately, many companies fail to do […]

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Optimizing for Mobile More Important than Ever

Internet searches are now more likely to take place on a mobile device than on a desktop and this trend shows no signs of slowing. While experts have long predicted mobile would eclipse desktop usage, many small businesses are understandably unsure about their mobile SEO strategy. The popularity of mobile is no reason for businesses […]

How to Better Leverage Customer Data

Ask anyone in the marketing industry today and they will tell you that big data is where it is at. Unfortunately, despite all we know about the importance of using big data to target customer and prospects, few companies are leveraging that data to its full extent. The fact is, most businesses see big data […]

How to Continue to Choose the Right Keywords

Your website has the power to be your best salesperson – but not if you are using the wrong keywords. Keywords are the crucial element in making sure that your website ranks high on search engine result pages, after all. While everyone knows about SEO, not everyone is exactly sure how to choose the right […]

Building a Better AdWords Campaign

AdWords is a great way to market your business and drive traffic to your website. Unfortunately, when not executed correctly, it can also be a huge drain on your marketing budget. This is especially true if AdWords is your principal marketing method. If you want to launch an AdWords campaign and are expecting a big […]