Six Ways to Boost Email Open and Conversion Rates

Email remains one of the most effective forms of marketing. Despite its success, there are likely plenty of your customers and prospects who are not opening your emails at all. Equally disheartening is when a customer or prospect opens your email but fails to convert. What’s a business to do? Well, read on for important…

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Five Tips to Ensure Webinar Success

Webinars are an excellent way to engage with your target audience and get your brand noticed. It is for this reason that the number of companies offering webinars is on the rise. After all, who wouldn’t want to get in on the success of this extremely effective marketing tactic? Unfortunately, many companies fail to do…

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Optimizing for Mobile More Important than Ever

Internet searches are now more likely to take place on a mobile device than on a desktop and this trend shows no signs of slowing. While experts have long predicted mobile would eclipse desktop usage, many small businesses are understandably unsure about their mobile SEO strategy. The popularity of mobile is no reason for businesses…

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How to Tailor an Email Marketing Campaign to Existing Customers

Email marketing is a great way to reach new customers. And while landing new customers is an outstanding reason to use email marketing, it isn’t the only one. Customer loyalty is another reason to employ email marketing. After all, customer loyalty is essential to the success of any business. Further, it is much more expensive…

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How to Better Leverage Customer Data

Ask anyone in the marketing industry today and they will tell you that big data is where it is at. Unfortunately, despite all we know about the importance of using big data to target customer and prospects, few companies are leveraging that data to its full extent. The fact is, most businesses see big data…

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What Can a Tweet Do for Your Business? More Than It Used to Do!

If your business uses Twitter to connect with customers and prospects, you probably know that you can now use 280 characters per tweet. What you may not know is what exactly that means for your Twitter marketing strategy. Many businesses are under the mistaken impression that more characters simply allow them to say more of…

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Four Tips for Running an Effective B2B Pay-Per-Click Campaign

If you have never considered a pay-per-click B2B marketing campaign, you are not alone. Many people today still believe that PPC is only appropriate for B2C. The truth is that PPC can work equally as well for B2B marketing. The key is to keep in mind that B2B campaigns typically take more time to be…

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How to Continue to Choose the Right Keywords

Your website has the power to be your best salesperson – but not if you are using the wrong keywords. Keywords are the crucial element in making sure that your website ranks high on search engine result pages, after all. While everyone knows about SEO, not everyone is exactly sure how to choose the right…

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Building a Better AdWords Campaign

AdWords is a great way to market your business and drive traffic to your website. Unfortunately, when not executed correctly, it can also be a huge drain on your marketing budget. This is especially true if AdWords is your principal marketing method. If you want to launch an AdWords campaign and are expecting a big…

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Three Ways to Achieve Work-Life Balance this Holiday Season

The holidays are right around the corner and everyone is full of good cheer. Well, maybe not everyone. If you are a small business owner it can be difficult to find a work – life balance between Thanksgiving and the New Year. Small business owners are well aware of the fact that if they aren’t…

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