Seven Ways to Come Up with Blog Topics

Blogging can do wonders for a business. Driving traffic to its website and converting that traffic into leads are just two important benefits of blogging. Blogging also helps a business become seen as a thought leader in its industry which helps establish trust with current and prospective customers. While it is easy to see why…

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The Best Ways to Market Your Small Business in 2017

If you are looking for the best ways to market your small business, you need to know what the latest trends in marketing are right now. The problem is, it can be difficult to distinguish an important trend from a passing fad. While you want to be on top of the latest trends, you also…

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Simple Ways to Jumpstart Your Lead Generation Efforts

Lead generation is the lifeblood of any business. While there are many effective ways to attract qualified leads, often you a little something extra to jumpstart your efforts. While we aren’t suggesting that you forgo the tried-and-true methods of lead generation, there’s no harm in augmenting those methods periodically. What follows are some ways to…

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Seven Simple Ways to Drive Backlinks

If you are a small business owner looking to improve your content marketing efforts, driving more backlinks to your website is essential to your success. This can be a difficult task, however, if you aren’t sure how to generate backlinks. While everyone talks about content marketing and all that it can do for a business,…

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Why Asking for Customer Reviews is Difficult (but Still Necessary)

Customer reviews and testimonials are one of the best ways to increase sales. This is especially true for small-and medium sized businesses that don’t have a huge marketing budget. Consider this statistic: 90 percent of shoppers say they take online reviews and testimonials into consideration before they make a purchase. Therefore, if you aren’t actively…

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Branding Your Business One Customer at a Time

If you aren’t actively building a brand for your business, make no mistake, your brand is still being built. In other words, every day customers, prospects and even your competitors are helping to shape your reputation. Social media means that a disgruntled customer need only post about one terrible experience they had with your business…

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Feeling Left Out of the Content Marketing Conversation?

We’ve all been there. Everyone is talking about the latest movie, fitness craze or current event and instead of admitting we have no idea what they are talking about, we nod knowingly and pretend like we do. After all, who wants to come across as out of touch? Many small business owners admit to feeling…

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Making the Most of Tradeshows

In today’s digital marketplace there have never been more ways to promote your business. Despite these new promotional avenues, tradeshows continue to be one of the most important marketing investments a company can make, particularly in the B2B industry. The average B2B company will investment almost 40 percent of its annual marketing budget on tradeshows.…

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Where Does Your Marketing Focus Lie?

The most successful marketers have one thing in common—a laser-like focus on what they want to accomplish. This has never been truer than it is today. While in the past marketers had only a few ways to market their products or services or promote their brand that is no longer the case. Modern day marketers…

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The Key to Using Social Media for B2B

When many people think of social media, they think of funny cat videos, connecting with long-lost high school friends and sharing family photos. In light of this fact, it is easy to understand why many in the B2B world wonder how they can use social media to communicate with their customers and prospects. The truth…

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